Job Summary :
Develop and execute an exhibitor-focused content strategy that drives year-round engagement using data-driven insights and customer journeys. Collaborate with the marketing team to produce multi-channel content, adhering to an editorial calendar for timely updates and delivery. Craft messaging within brand guidelines and write / edit content for exhibitor campaigns. Manage email development and deployment in Eloqua, repurpose content across channels, and create graphic elements. Support the production of various content formats and ensure necessary approvals for deployment.
Accountabilities :
Strategize, produce and execute an exhibitor-focused content strategy that drives year-round engagement, incorporating data-driven insights and the customer journey
Produce engaging, multi-channel content in collaboration with marketing team.
Follow editorial calendar to ensure content is created, channels are updated, and collateral is delivered on time.
Create messaging and creative that is developed within brand guidelines and reflect the brand’s tone of voice.
Write and edit content for exhibitor campaigns, integrating customer journeys and behavior into the email content strategy.
Develop emails in Eloqua; work with the Campaigns team to manage email deployment process for all exhibitor email campaigns.
Re-purpose content across various channels / formats – including email campaigns, websites, and PPC.
Collect necessary approvals for content deployment.
Create graphic elements to incorporate into marketing content.
Support the production of articles, blog posts, infographics, and more
Qualifications :
Bachelor's Degree holder
Must have at least 5 years of working experience in the related field is required for this position
Professional level knowledge of Microsoft Outlook, Excel, Word and PowerPoint
Experience with Adobe Photoshop, InDesign, and Illustrator preferred
Strong organizational and time management skills with the ability to multi-task to manage multiple projects at the same time
Excellent communicator (written and verbal) with strong presentation skills
Passion in gaming, comics and pop culture a big advantage
Strategic marketing and value proposition development experience
Creativity and the ability to develop original content focused on customer engagement
Experience with social media and email campaign management
Strong leadership and people-management skills
High attention to detail
Thrives in a fast-paced working environment—functions well under pressure and flexibility to work with unpredictable deadlines and schedules
Collaborative team player who works well in a team setting and across departments
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Marketing Analyst • Manila