Head of MarketingActivate Talent • Lipa, Batangas, Philippines

Head of Marketing

Activate Talent • Lipa, Batangas, Philippines

30+ days ago

Job description

Remote (with overlap in Central or Mountain Time)

About the Brand

We design performance shirts built for the active outdoorsperson—breathable, quick-drying, UPF-protected fabrics that look as sharp off the trail as on it. With a loyal customer base of anglers, hunters, and outdoor lifestyle enthusiasts seeking apparel that truly performs in the field, we’ve earned a reputation for thoughtful design, durable materials, and clean aesthetics.

Our growth across direct-to-consumer channels, retail partnerships, and lifestyle audiences is accelerating, and we’re seeking a strategic leader to guide the next phase of brand expansion and community connection.

Role Summary

As Head of Marketing , you’ll lead all brand and performance marketing efforts—from storytelling and brand development to customer acquisition, retention, and partnerships. You’ll own the marketing roadmap, report to the CEO / Founder, and oversee a multi-function marketing team spanning acquisition, CRM / retention, content and creative strategy, media buying, and partnerships.

Key Responsibilities

Brand & Positioning

Define and evolve the brand voice, positioning, and visual identity across digital and physical channels.
Lead high-level storytelling through lifestyle content, brand campaigns, and strategic partnerships.
Ensure brand consistency across product launches, collaborations, and retail partnerships.

Customer Acquisition & Growth

Drive acquisition strategy across paid social, search, influencer, affiliate, programmatic, and retail media.

Oversee media planning, campaign execution, and creative test-and-learn strategies to optimize CAC and scale profitably.

Coordinate launch campaigns for seasonal product drops, collaborations, and retail expansions.

Retention & Lifecycle Marketing

Supervise customer lifecycle initiatives—onboarding, reorder reminders, loyalty programs, and win-backs.

Integrate email, SMS, and social remarketing to maximize repeat purchase and LTV.

Apply data-driven retention strategies : cohort analysis, segmentation, personalization, and continuous optimization.

Content & Community

Lead content strategy highlighting customer stories, outdoor lifestyle inspiration, and product education.

Scale influencer, brand ambassador, and lifestyle partnerships.

Grow social media ecosystems and user-generated content (UGC) reflecting a “Made for the Outdoors” ethos.

Analytics & Financial Leadership

Translate marketing activity into measurable outcomes : ROI, incremental revenue, and funnel growth.

Collaborate with Finance and Operations to forecast spend, model growth scenarios, and monitor profitability.

Set and track KPIs across acquisition, retention, and brand health.

Team Leadership & Collaboration

Build and mentor a lean, high-performing marketing team.

Align cross-functionally with product development, retail operations, and customer success.

Foster a culture of creativity, testing, and continuous improvement.

Requirements

Qualifications

8–12+ years in marketing leadership, ideally in apparel, outdoor performance, or direct-to-consumer retail.

Proven success scaling a lifestyle or technical apparel brand from growth to scale.

Expertise in both performance marketing (digital acquisition) and brand marketing (content, partnerships, community).

Strong understanding of lifecycle marketing and CRM tools.

Data-driven mindset with experience in analytics, ROI modeling, and A / B testing.

Skilled team builder and communicator able to operate strategically and tactically.

Passion for the outdoors or performance apparel is a strong plus.

Flexible remote work style with availability during U.S. business hours.

#J-18808-Ljbffr

Create a job alert for this search

Head Marketing • Lipa, Batangas, Philippines

Related jobs

Head of Digital

Working Nomads • Lipa, Batangas, Philippines

Lead and manage the Digital team, which includes Digital Analysts specializing in Social Media, Influencer Marketing, Search, SEO, and Direct Marketing. Ensure seamless collaboration between digital...Show more

Last updated: 13 hours ago • Promoted • New!

Global B2B Marketing Director - Lead Growth & Strategy

Atticus Advisory Solutions Inc. • Lipa, Batangas, Philippines

A leading advisory firm is seeking a Head of Marketing to lead their global B2B marketing strategy and enhance their presence in international markets. This role requires a seasoned marketing leader...Show more

Last updated: 6 days ago • Promoted

Head of Engineering

Bet On Talent • Tanauan, Batangas, Philippines

Remote from Europe (working hours : day time CET).Build and lead high-performing engineering teams (Backend, Frontend, DevOps, Internal Games), fostering a strong culture of quality, ownership, and ...Show more

Last updated: 6 days ago • Promoted

Head of Marketing — Remote, Global B2B Growth Leader

Manila Recruitment • Tanauan, Batangas, Philippines

Head of Marketing to oversee a team focused on digital marketing and B2B engagement.This role requires strong leadership skills and a proven track record in marketing, with an emphasis on driving r...Show more

Last updated: 8 days ago • Promoted

Head - Business Development

International Rice Research Institute • , Calabarzon, Philippines, Calabarzon, Philippines

The International Rice Research Institute (IRRI) is dedicated to reducing poverty and hunger through rice science; improving the health and welfare of rice farmers and consumers; and protecting the...Show more

Last updated: 26 days ago • Promoted

Global Head of GSI Alliances

Canonical • Lipa, Batangas, Philippines

Be among the first 25 applicants.Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely u...Show more