Social Media Specialist 2 Yrs Exp QC 28-40k salary

Requirements :

Graduate of Marketing, Multimedia Arts, MassComm, or similar 1-2 years experience in social media management preferred Interest in architecture, interior design, tech, or finance (for EF) Must be aligned with Multi-Line corporate values :

Hard Work, Commitment, Expertise, High Moral Values

Responsibilities :

A. Content Creation & Publishing

Create daily / weekly posts for FB, IG, TikTok, YouTube Shorts, LinkedIn Produce short-form videos (15-60 sec), carousels, infographics

Write captions aligned with brand voice and advertising strategy Coordinate with copywriters, graphic artists, and product managers B. Community Management

Respond to comments, inquiries, and messages

• Engage with followers, architects, pensioners, dealers, builders, etc. Escalate complaints to Customer Service or Branch Heads

Maintain positive brand presence and protect reputation

C. Social Media Calendar & Campaigns

Execute campaigns for launches, promotions, events Support MSC, MBI, WC, EF campaign requirements D. Analytics & Optimization

Monitor KPIs (reach, engagement, leads, conversions) Study what content works best for each target market

Report weekly / monthly analytics to Ad Manager & Sales

E. Cross-Department Coordination

Work with HR for recruitment ads

Work with Sales for product campaigns

Work with Branch Heads (EF) for local content

3. Required Skills

Basic video editing (CapCut), image editing (Canva / Photoshop) Copywriting for captions

Trend research and competitor analysis

Has creativity AND discipline (your enculturation principle)