Research and Strategy Associate

Responsibilities : Research & Insight Generation Design and implement first-party research projects, including focus groups, in-depth interviews, and surveys.

Lead the design, execution, and analysis of first-party research projects (focus group discussions, in-depth interviews, surveys).

Draft research instruments (discussion guides, survey questionnaires), recruit and coordinate participants, and ensure smooth execution.

Synthesize qualitative and quantitative findings into clear, actionable insights.

Ensure methodological rigor and ethical standards in all research activities.

Develop research instruments (discussion guides, survey questionnaires), coordinate fieldwork, and support analysis.

Combine primary research with secondary sources to generate insights on consumers, competitors, and cultural trends.

Package research findings into clear narratives that directly inform brand and campaign strategies.

Strategy Development Collaborate with the wider Strategy team, Creative teams, and Relationship Management team to evaluate briefs and client challenges.

Help craft brand diagnostics, positioning frameworks, and creative briefs.

Translate research and data into incisive human insights that fuel idea-centric campaigns.

Participate in workshops, immersion sessions, and ideation meetings to ensure research findings shape the work.

Industry & Category Knowledge Stay updated on developments in advertising, marketing, digital platforms, and consumer culture.

Share knowledge proactively with the team to sharpen collective strategic thinking.

Project Management & Process Improvement Manage multiple research and strategy projects simultaneously, ensuring timely delivery.

Uphold and continuously refine research processes for efficiency and impact.

Maintain a culture of data-driven decision-making across the agency.

Organization & Reporting Maintain organized, secure repositories of research instruments, raw data, and reports.

Actively participate in pitches and client presentations, showcasing the value of research-driven insights.

Communicate findings in clear, story-driven narratives for both internal and external stakeholders.

Requirements At least 1–2 years’ experience in designing and implementing focus groups, IDIs, and / or surveys.

Strong grasp of qualitative and quantitative research methodologies; data literacy required.

Experience writing guides, designing survey instruments, and analyzing results (both descriptive and thematic).

Excellent synthesis, critical thinking, and communication skills.

Proven ability to manage concurrent projects with attention to detail and accuracy.

Proficiency with Google Suite; familiarity with collaboration / project management tools (e.g.

Asana, ClickUp) a plus.

Background in marketing, communications, psychology, sociology, or related fields preferred.

Team player with initiative and curiosity; thrives in a fast-paced, collaborative agency environment.

Powered by JazzHR