Head of Growth

Job Title : Head of Growth

Job Type : Full-Time Remote

Time Zone : PST time zone

Overview

The Head of Growth will own the end-to-end acquisition and retention strategy, driving sustainable, measurable revenue across all performance channels. This role blends high-level strategic leadership with hands-on execution across paid media, Amazon marketplace growth, CRO, email / SMS, SEO, influencer partnerships, and overall funnel optimization. The ideal candidate is a data-driven operator who can architect the growth roadmap, lead cross-functional teams, manage agencies, and continuously optimize for efficiency, scale, and profitability.

Key Responsibilities

Acquisition & Performance Marketing

• Own the full paid media strategy and execution across Meta, Google, TikTok, YouTube, and emerging platforms.
• Lead Amazon marketplace growth, including PPC campaign optimization, creative development, and conversion improvements.
• Build, launch, and scale performance-driven campaigns with a focus on ROAS, CAC efficiency, and incremental revenue growth.
• Continuously evaluate, test, and expand into new marketing channels and customer acquisition opportunities.

Retention & Lifecycle Marketing

Conversion Rate Optimization (CRO)

Data, Analytics & Forecasting

Team Leadership & Collaboration

Foster a culture of innovation, testing, and continuous optimization.

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