Trade Channel Marketing Executive- Pet Food

About the Job

Position Title : Trade Channel Marketing Executive

Level : Assistant Manager (Individual Contributor)

Department : Trade Marketing

Location : Philippines (supporting Southeast Asia, New Zealand, Australia, and the United States)

Job Classification : Individual Contributor; Remote (with occasional on-site activities)

Reports To : Head of Trade Marketing (APAC) / Marketing Director

Job Purpose

The Trade Channel Marketing Executive is responsible for driving in-market execution and visibility of our pet food brands across key channels and markets. Based in Malaysia, this role supports Southeast Asian countries and selected global markets (NZ, AU, US) by localising global strategies into channel-ready programs, coordinating trade promotions and in-store / online activations, and tracking commercial performance. The role ensures our brands win at the point of sale—online and offline—through effective trade programs, strong distributor / retailer support, and data-driven optimization.

Key Result Areas (KRAs) & Responsibilities :

Trade & Channel Program Execution :

• Support the planning and rollout of trade marketing programs for assigned markets (SEA, NZ, AU, US) in alignment with brand and sales strategies.
• Localise global / regional campaigns into channel-specific activation plans (modern trade, general trade, pet specialty, veterinary, e-commerce).
• Prepare trade decks, sell-in materials, and program toolkits for distributors, key accounts, and field sales teams.
• Coordinate promo calendars, listing and relisting activities, price mechanics, and in-store / online campaigns with sales and distributors.

Channel Activation, POSM & Visibility :

Performance Tracking, Analysis & Reporting :

Stakeholder & Partner Collaboration :

Ad Hoc Projects & Continuous Improvement :

Job Specifications / Qualifications :

Core Competencies :

Role-Specific Competencies :

Behavioural Competencies :