Lead SpecialistDempsey Resource Management Inc • Diliman Quezon City, National Capital Region, PH
Lead Specialist
Dempsey Resource Management Inc • Diliman Quezon City, National Capital Region, PH
30+ days ago
Job descriptionCampaign Setup & Execution – Launch scheduled and trigger-based SMS campaigns (e.g. Segmentation & Targeting – Use behavior, transaction data, and player cohorts (e.g. VIPs, new Copy Development – Collaborate with Creatives and Product teams to develop high-converting, Performance Monitoring – Track delivery, CTR, opt-outs, conversion lift, and campaign costs Tech & Vendor Coordination – Work with SMS gateway or telco partners to manage throughput, Compliance & Risk Management – Ensure all messages adhere to ASC, PAGCOR, and telco 5+ years of experience in CRM, retention, or lifecycle marketing, preferably in gaming, e- Proven hands-on experience running high-volume SMS campaigns and A / B tests. Deep knowledge of segmentation, player lifecycle triggers, and retention journeys. Experience working with telco dashboards, SMS platforms, or CRM tools. Familiarity with omnichannel approaches : SMS + Viber + email or push. Detail-oriented, proactive, and comfortable with performance reporting.
Job Overview
We are looking for a CRM Lead who can own and optimize the end-to-end lifecycle of SMS campaigns for
the brand. This role focuses on retention - driving reactivation, loyalty, and player value through timely,
relevant, and segmented SMS communications across casino, sportsbook, and promotional campaigns.
Key Responsibilities
- SMS Strategy & Calendar – Plan, build, and maintain a weekly and monthly SMS campaign
calendar aligned with casino and sportsbook promotions.
bonus reminders, churn reactivation, inactivity nudges).
depositors, high churn risk) to drive tailored messaging.
brand-aligned SMS copy.
using internal dashboards or telco tools.
API triggers, and escalation protocols.
guidelines
Requirements
commerce, or fintech.
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Specialist • Diliman Quezon City, National Capital Region, PH
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