Head, Ads Strategy

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Get to Know the Team

GrabAds helps brands connect with consumers across Grab's ecosystem—mobility, food, mart, and payments—through privacy-centric, commerce-driven advertising. We combine rich first-party intent and purchase signals with full-funnel media solutions and closed-loop measurement to drive real business outcomes for advertisers.

Get to Know the Role

As Head, Ads Strategy, you will own strategic engagement with Chief Marketing Officers, FMCG marketing heads, and agency leadership across Philippines and potentially Southeast Asia. You will help senior clients clarify their growth objectives, translate these into measurable media and commerce strategies on Grab, and shape ad offerings—solutions, packaging, and measurement—to best fit their needs. You will be the senior consultative partner who bridges client goals, agency planning, and Grab's product capabilities, while advancing scalable playbooks for the country.

As Head, Ads Strategy, you will report to the Director, Commercial and work onsite in the Grab Pasig City office.

The Critical Tasks You Will Perform

• Executive engagement and discovery

Lead C-level and senior agency conversations to define business objectives (e.g., penetration, trial, frequency, new launches, category share, basket size, loyalty).

Architect full-funnel plans leveraging on-app media, search, sponsored listings, sampling / CRM, and off-app extensions where relevant.

Define success frameworks (reach / attention, consideration, conversion, incrementality, LTV) and oversee robust pre / post and always-on reporting.

Partner with holding companies, media planning leads, and commerce teams to embed GrabAds into upstream planning.

Provide structured feedback to Product and Ops on targeting, formats, search / retail media, creative, measurement, and brand safety.

Support sales with executive pitches and negotiation strategy; shape JBPs and renewal narratives.

Ensure compliance with privacy, data governance, and brand-safety standards.

What Essential Skills You Will Need

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer :

What We Stand For at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.

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