Marketing Automation Specialist (HubSpot)

We are seeking a Senior Marketing Automation Specialist (HubSpot) to join our growing team. This role will serve as the HubSpot Owner within the company , responsible for the end-to-end management of HubSpot, including automation workflows, email campaigns, lead generation, and reporting.

You will work closely with our Head of Marketing & Sales, eCommerce Manager, and Social Media & SEO Manager to ensure HubSpot is fully leveraged as the backbone of our go-to-market strategy. This position requires strong HubSpot technical expertise, marketing operations experience, and analytical ability to drive efficiency and performance across campaigns and the sales pipeline.

While a basic design sense is expected, this is not a design role — our creative team will provide full design support.

Key Responsibilities

• HubSpot Platform Ownership
• Act as the company’s HubSpot Owner, managing platform setup, optimization, and integrations.
• Build and customize HubSpot workflows, modules, templates, and landing pages.
• Maintain integrations with Shopify, ERP, CRM, ad platforms, and reporting tools.
• Ensure data consistency and governance across systems (field mapping, deduplication, hygiene).
• Marketing Automation
• Design and implement lead nurturing workflows to improve conversion rates across the funnel.
• Manage lead scoring models and ensure proper routing to sales teams.
• Set up and monitor automated campaigns (emails, landing pages, CTAs) and perform A / B testing.
• Data & Analytics
• Develop dashboards and custom reports to track campaign performance, lead attribution, and ROI.
• Monitor data quality and provide insights for Sales and Marketing leadership.
• Continuously optimize processes based on analytics and performance reviews.
• Sales & Marketing Enablement
• Collaborate with Sales to design automation that supports follow-ups, reminders, and pipeline visibility.
• Provide training and documentation to ensure Sales and Marketing teams effectively use HubSpot.
• Stay updated with HubSpot best practices and implement improvements proactively.
• Design (Secondary Responsibility)
• Ensure templates, landing pages, and email layouts are on-brand and user-friendly.
• Ability to make light design adjustments when needed; full creative support handled by our design team.

Requirements

What We’re Looking For

Benefits