Marketing Automation Specialist

Duties and Responsibilities :

Stakeholder management : Act as a primary point of contact for stakeholders across global teams, ensuring their requirements are effectively captured, prioritized, and implemented within marketing automation platforms. Also manage the completeness of requests and related documents submitted to the marketing automation request queue.

Campaigns management : Design and implement advanced, multi-channel marketing automation campaigns using templates, ensuring compliance with marketing governance, brand guidelines, and industry best practices, with strong knowledge of Salesforce Marketing Cloud and advanced concepts such as multi- channel campaigns, retargeting, campaign optimization.

Training & Mentorship : Train internal stakeholders for any of the tools and processes that the corporate communications team is responsible for. Mentor and guide Level 1 Marketing Automation Specialists, sharing knowledge and best practices, and providing feedback to enhance team performance.

Webinar & Survey management : Co-manage the configuration of webinars and surveys through the companys official tools, providing training to marketers on how to use the tools and ultimately how to efficiently run cross-channel promotions.

Tool Integration management : Support tool integrations managed by the team, ensuring all processes adhere to industry best practices.

Quality Assurance & SLA : Conduct comprehensive QA on campaigns designed by teammates and marketers, identifying errors and inconsistencies between the draft output, while ensuring compliance with marketing processes, governance, SGS Brand guidelines, and best practices. Ensure adherence to the Marketing Automation teams Service Level Agreement, providing prompt responses to requests within 24 hours of receipt and ensuring completion of requests within the agreed schedule with business marketers.

Pro-active & Cross-functional collaboration : Demonstrate a pro-active approach in supporting broader team objectives and collaborate with cross-functional teams to ensure seamless execution of marketing automation campaigns and contribute to continuous improvement initiatives.

Trend Awareness and Process Improvement : Stay updated with the latest trends in marketing automation and suggest improvements for existing processes and strategies.

Qualifications :

• Minimum of 4 years of experience in marketing automation and stakeholder management.
• Background in Salesforce Marketing Cloud essential,
• Proven ability to manage various stakeholder relationships.
• Has initiative and pro-activeness to generate recommendations for the continuous improvement of

campaigns and processes and highlight potential risks.