Social Media Specialist

Key Responsibilities :

• Maintain and curate company’s social media page (on Facebook) and create content for global careers channels including LinkedIn and Instagram.
• Build and execute social media strategy through research, benchmarking and audience identification.
• Develop location-specific templates and candidate messaging.
• Assist with coordinating responses to messages from local candidates on social media
• Help with crisis management, responding to bad reviews, and negative news communications
• Generate, edit, publish, and share content regularly (could be text, image, video, audio or HTML based)
• Create meaningful connections with our social followers through dialogue and messaging
• Build internal relationships with relevant stakeholders to provide multiple sources of ongoing content
• Develop and moderate user-generated content, based on company and community policies
• Create and implement a social media marketing plan for delivering account growth
• Track and analyze analytic reports to gain insight on traffic, demographics, and effectiveness; using this data to positively affect future activity
• Maintain awareness of current trends on social media

Qualifications / Skills and Experience :