Marketing General Manager (Automotive | Logistics)

Marketing General Manager (Automotive | Logistics) – HR TechX Corp.

RESPONSIBILITIES

• Conduct customer research, market conditions, competitor data and implements marketing plan changes as needed
• Orchestrate the right brand strategy for each product and its positioning in the market
• Design, implement, and facilitate annual marketing plan for the company including the implementation with related team
• Plan and administer the company’s marketing budget and keep cost in control.
• Manage day to day activity with PR, press and marketing communications agencies
• Focus on the Branding principles and tactics through multimedia and advertisement.
• Responsible for PR, ATL, BTL, Digital Marketing team strategy and activities
• Orchestrate a concrete strategy, concept and creative of marketing assets for ATL, BTL, Digital and PR
• Responsible and manage events (car launches, trade show, brand related events, media test drive support / subsidy settlement)
• Coordinate on the nationwide award recognition and program
• Media coverage monitoring with PR team
• Spokesperson on marketing or PR related events and brand activation for the Philippines market
• Responsible on the strategy internal events – dealer workshop, seminars, marketing workshop, sport marketing event, sponsorship, etc.
• Monitoring CSR programs executed by local marketing team (Collecting progress, MOU, cost payment / settlement)
• Driving data-driven digital marketing programs including the use of digital media budget, social media contents and implementation with Digital marketing team
• Prepare reports to the management on marketing activities, plans and achievements in timely manner
• Provide leadership to the team to ensure they work efficiently and effectively

AUTHORITY

QUALIFICATIONS

COMPETENCY

Seniority Level

Not Applicable

Employment Type

Full-time

Job Function

Marketing and Sales

Industries

Technology, Information and Internet

Location : National Capital Region, Philippines (Pasig / Manila / Taguig)

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