Organic Growth Strategist – Health & Wellness Content

Job Description

This is a remote position.

Mission :

Design and lead an organic content strategy in the health / wellness space that drives virality, brand authority, and supports lower paid media CPMs.

Key Responsibilities :

• Develop an organic content strategy across Facebook, Instagram, YouTube (primary) and TikTok / Pinterest (secondary).
• Turn complex health / wellness concepts into simple, shareable, compliant content formats (short-form video, carousels, posts, community content).
• Build and manage a light-weight content engine : briefs, scripts, content calendar, posting schedule, repurposing system.
• Analyze performance (views, watch time, saves, shares, follower growth, CTR lift to funnels) and iterate toward virality patterns.
• Collaborate with paid media to repurpose winning organic content into ads and vice versa.
• Coordinate with designers, editors, and community managers to keep output consistent and on-brand.

Requirements :

Screening Questions :

To be considered for this role, please provide detailed answers to the following questions :

1. Drop 2–3 links to accounts / channels you’ve directly grown (ideally in health / wellness or similar) and your exact role.

2. Describe your biggest organic “win” (reach / virality) – what was the content and what numbers did it hit?

3. Rank your strength by platform (FB, IG, YT, TikTok, Pinterest) and add 1–2 lines on what you’ve done on your top one.

Requirements

Search Engine Optimization, SEO, Health & Wellness Content, Organic Content Strategy, Keyword Research, Google Analytics, Technical SEO, Conversion Rate Optimization, CRO, Data Analysis, Viral Content, YouTube, TikTok, Pinterest, Facebook, Instagram, Short-form Video, Carousel, Educational Content, Communication