To conceptualize and strategize on different marketing ideas to provide the family fun experience that makes every day better as well as to make sure all implemented activations will drive foot traffic, vehicle count and mall sales through cost effective campaigns for all handled regions.
DUTIES & RESPONSIBILITIES
Strategic Direction
- Innovate and Research on New Trends and New Fun Technology for Marketing
- Recommend innovative marketing ideas based on the research conducted
Events Management
Conceptualize yearly marketing events covering all areas of consideration such as market study, competition scan, swot analysis, business considerations, performance status and review and objectivesInnovate and Research on New Trends and New Fun Technology for MarketingBuild marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing planAnalyze customer feedback and trends, market analysis, and marketing best practices to build successful strategiesAdvertising
Identify effectiveness and impact of current marketing strategies with tracking and analysis, and optimize accordingly
Create Communication Plan for the year / projectConceptualize innovative advertising ideas each year to improve advertising strategiesConstruct Road Map for Ads and PromosSponsorship & Partnerships
Establish partnerships with tenants, brands and third-party organizers / groups, creative teams, internal stakeholders and external agencies and vendorsAnalyzing potential strategic partner relationships for marketingCompliance & Documentation
Plan and strategize marketing plans in accordance in the lawEnsures that marketing documents are accurate and in compliance with the law#J-18808-Ljbffr