Head of In-store Marketing & Customer Experience

About Our Client

We are a globally recognized retail organization with presence across Asia and Europe. As we strengthen our footprint in the Philippines, we are committed to delivering world-class shopping experiences that blend innovation, local relevance, and customer-centricity. Our brand is synonymous with quality, sustainability, and community impact.

Job Description

• Develop and execute a comprehensive in-store marketing strategy aligned with global brand standards and local market dynamics.
• Lead annual planning for in-store campaigns, budgeting, and resource allocation to maximize ROI and brand impact.
• Create immersive, culturally relevant in-store experiences that drive foot traffic and increase dwell time.
• Champion customer-centric design and storytelling across all physical touchpoints.
• Design and implement seasonal promotions, product launches, and experiential activations across all store formats.
• Analyze shopper behavior, campaign performance, and store-level data to refine strategies and improve effectiveness.
• Implement A / B testing and pilot programs to validate new concepts and innovations.
• Build, mentor, and lead a high-performing in-store marketing team with a focus on innovation and agility. Foster a culture of collaboration, accountability, and continuous improvement.
• Stay ahead of retail trends, consumer preferences, and competitive activity to inform strategy and inspire new ideas.

The Successful Applicant

• Minimum 10 years of experience in retail trade marketing or customer experience role, with at least 5 years in a senior leadership role
• Proven track record of leading in-store marketing strategies across multi-outlet retail environments
• Strong understanding of consumer behavior, shopper psychology, and path-to-purchase strategies
• Expertise in visual merchandising, store layout optimization, and experiential retail
• Strong project management skills with the ability to juggle multiple priorities in a fast-paced agile environment

What's on Offer

We provide a highly competitive compensation and benefits package, along with opportunities for global career advancement within a dynamic and purpose-driven organization. As part of our leadership team, you will play a pivotal role in shaping the future of retail in the Philippines while working in an environment that values innovation, collaboration, and customer excellence.

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