Content Marketing Manager (Contract)

Our mission is to open the door to the life-changing impact of education and help make education accessible for all. As a nimble growth stage start-up, we've emerged as the leading online education platform helping over 30 million learners and educators each month.   has earned numerous awards and it has been recognized as one of the most transformational companies in EdTech, living up to our commitment to all learners : Breakthroughs Start Here. From students and educators in over 9,000 school districts that use  ,  to working adults striving to complete their college degree or gain professional certifications, we empower them to reach their full potential. Our product is our impact! Across our college programs alone we have saved students over $200M in tuition and enabled tens of thousands to become nurses, teachers, accountants and more. Additionally, as part of our mission we’ve donated over $27 million across social impact programs to learners and educators.

requires vaccination and boosters for all employees and we work in a hybrid environment.

The Content Marketing Manager will lead a multi-team link building program responsible for creating engaging content that attracts backlinks from credible sites and partners across several education verticals and campaigns. You and your teams will plan campaigns, develop compelling linkable content, market that content to external sites, and track success through metrics like high-quality links earned. You will also help grow our small link building group into a large, multi-team structure that effectively delivers results for all parts of the organization.

As this role develops, you will oversee multiple teams that are each responsible for a different audience or campaign type.

This is a full-time contractor position. You will be expected to work during 's Pacific Time business hours Monday - Friday. Additionally, you will use your own computer and have reliable access to high-speed internet.

What You'll Do :

• Collaborate with stakeholders and company leaders to develop and implement a comprehensive strategy
• Grow a link building organization skilled in content research, development, outreach, and earning high quality links.
• Manage overall link building team, including team leads and specialists among your direct reports
• Conduct hands-on content development and link building while building and leading a team
• Oversee marketing content creation, platform management, and performance metrics
• Stay ahead of trends in content marketing, innovating regularly to leverage link building tactics before they become stale or ineffective
• Identify interesting topics, perform competitor analysis, monitor trends, and analyze audience interests
• Collaborate with PR to effectively pitch content to media sources and leverage partnerships for co-created content
• Delve into data and insights to find unique perspectives and angles for campaigns
• Champion AI-supported processes and tools to improve the quality and efficiency of link building
• Measure effectiveness of campaigns and teams and strive for continuous improvements in metrics and performance

What You'll Bring To The Role :

Why You'll Love Working For Us :

The salary range for this role is per month. The salary range associated with this job considers the skill sets, experience and training required for this role.

At , we know that strong communities are built on the power of our diversity, and we respect and strive to understand for the diverse identities, race, ethnicities, backgrounds, and perspectives of our team members. Our work and company culture have been consistently recognized, including :

provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran or disability status. In addition to federal law requirements.

complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Additionally, qualified applicants with arrest and conviction records will be considered for the position in accordance with applicable state and local laws.