Digital Marketing Specialist (SEO & Paid Ads)

Job Description

This is a remote position.

Schedule :   Monday to Friday, 8 am to 5 pm, with an hour unpaid break | Columbia, South Carolina

Responsibilities :

• Develop and execute comprehensive marketing strategies to help the business reach the next level
• Oversee and provide strategic guidance on existing marketing partnerships (Google Ads, Meta advertising)
• Manage daily social media posting and engagement across multiple platforms
• Create fresh, engaging content, including videos and posts, to strengthen brand presence
• Analyze marketing performance metrics, including customer acquisition costs and reach
• Expand social media presence from current Facebook-only to include TikTok, Instagram, and YouTube
• Eventually take over Google SEO management from the current external agency
• Collaborate with the business owner on marketing spend allocation and strategy decisions
• Maintain consistent brand messaging and positioning across all marketing channels

Requirements

Scope :

Benefits

Independent Contractor Perks

ZR_29471_JOB

Requirements

Proven experience in marketing strategy development and execution Strong background in social media management and content creation Knowledge of SEO best practices and Google advertising Experience with multi-platform social media marketing (Facebook, Instagram, TikTok, YouTube) Ability to analyze marketing metrics and provide strategic recommendations Strong communication skills for collaborating with business leadership Self-motivated and able to work independently in a remote environment Experience working with small to medium-sized businesses preferred