Graphic Designer (Advertising & Web Focus)

Core Responsibilities :

Advertisement Design : Create visually compelling digital advertisements (static and animated banners, social media ads, display ads, and retargeting creatives) tailored to the unique voice and objectives of each Group.One brand.

Web Page Graphics : Design engaging web page elements (hero images, promotional banners, landing page visuals, icons, and supporting graphics) that drive conversions and enhance the user experience.

Documents and display : design clear and engaging layouts for email campaigns, product brochures, invitations, event booths, print ads and other marketing communication collateral.

Brand Consistency : Ensure all designs align with individual brand guidelines while leveraging shared resources for efficiency and consistency across Group.One’s portfolio.

Collaboration : Work closely with copywriters, motion specialists, and web / UX teams to deliver cohesive creative solutions for campaigns, promotions, and product launches.

Template Creation : Develop and maintain reusable design templates for ads and web components to streamline campaign production and support rapid iteration, working closely with the UX team and the in-house Figma based gravity design system.

Optimization : Adapt and optimize graphics for various platforms (desktop, mobile, social channels) and formats, ensuring fast load times and accessibility compliance (WCAG).

Ability to balance creative innovation with brand consistency and rapid iteration for A / B testing.

Requirements :

Portfolio : Demonstrated experience designing high-impact digital ads and web page graphics for multiple brands or clients.

Technical Skills : Proficient in Adobe Creative Suite (Photoshop, Illustrator, XD), Figma, and other relevant web design tools.

Digital-First Mindset : Strong understanding of responsive design, web best practices, and the latest trends in digital advertising and web aesthetics.

Attention to Detail : Ability to deliver pixel-perfect designs that are visually consistent and conversion-focused.

Collaboration : Excellent communication skills and experience working in cross-functional creative teams.

Efficiency : Ability to manage multiple projects simultaneously and meet tight deadlines.

Experience with basic animation for web ads (using tools like After Effects or Lottie).

Familiarity with A / B testing principles and data-driven design optimization.

Understanding of basic HTML / CSS for effective collaboration with developers.

Experience working in an agency is preferred.

Familiarity with interpreting briefs, working with tight deadlines, and collaboration skills.

Minimum of 5+ years relevant experience.

Proven track record of success in crafting compelling copy for advertising or marketing campaigns.

Knowledge of marketing channels and formats is required (e.g. Facebook, LinkedIn, YouTube, display ads, Google Ads, landing pages, etc.)

Competencies Required :

English fluency : written and spoken. Additional languages are a bonus but not required.

Cross-Brand Fluency : Adapt output to diverse brand personalities while identifying opportunities for shared creative efficiencies.

Platform familiarity : able to develop to the requirements of each publishing platform (e.g. Facebook, LinkedIn, YouTube, Instagram, responsive web pages), ensuring optimal presentation of visuals and copy.

Tools usage : Utilize company tools for collaboration, such as Confluence, Jira, Slack.

Regulatory Compliance : Ensure all outputs meet necessary standards (e.g., European Accessibility Act)

Performance improvement mindset : we like to learn and experiment. Agency team will need to adapt ads and other deliverables according to performance data and feedback, such as conversion and engagement rate, customer feedback etc.

Proactive communication : primary marketing stakeholders are in European or US Pacific time-zones, so an ability to interpret and clarify a brief is key to ensuring quality deliverables.

We welcome talent in all its diversity. Your gender, background, age, beliefs, or personal story do not define your opportunities here,

what matters to us is mutual respect, personal appreciation, and creating a workplace where motivation and collaboration thrive.

We believe in supporting your personal and professional growth, recognising you as both an individual and a valued team member.

We want to continue to grow with you and why we look forward to getting to know you.

Department : Marketing

Locations : Cebu City

Remote status : Hybrid

Employment type : Full-time