Head of Marketing

Remote (with overlap in Central or Mountain Time)

About the Brand

We design performance shirts built for the active outdoorsperson—breathable, quick-drying, UPF-protected fabrics that look as sharp off the trail as on it. With a loyal customer base of anglers, hunters, and outdoor lifestyle enthusiasts seeking apparel that truly performs in the field, we’ve earned a reputation for thoughtful design, durable materials, and clean aesthetics.

Our growth across direct-to-consumer channels, retail partnerships, and lifestyle audiences is accelerating, and we’re seeking a strategic leader to guide the next phase of brand expansion and community connection.

Role Summary

As Head of Marketing , you’ll lead all brand and performance marketing efforts—from storytelling and brand development to customer acquisition, retention, and partnerships. You’ll own the marketing roadmap, report to the CEO / Founder, and oversee a multi-function marketing team spanning acquisition, CRM / retention, content and creative strategy, media buying, and partnerships.

Key Responsibilities

Brand & Positioning

• Define and evolve the brand voice, positioning, and visual identity across digital and physical channels.
• Lead high-level storytelling through lifestyle content, brand campaigns, and strategic partnerships.
• Ensure brand consistency across product launches, collaborations, and retail partnerships.

Customer Acquisition & Growth

Retention & Lifecycle Marketing

Content & Community

Analytics & Financial Leadership

Team Leadership & Collaboration

Requirements

Qualifications

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