35493545085 - Digital Marketing Manager

Job Title : Digital Marketing Manager

Schedule : M-F, 9AM - 6PM PST

Salary : based on experience

We are seeking a creative, data-driven, and results-oriented Digital Marketing Manager to lead and grow our digital marketing efforts. In this role, you will own the entire marketing funnel — from awareness to conversion — and play a key part in driving sales for our digital products and scaling our brand.

To expedite the process, please complete this TestGorilla assessment upon submitting your application. Only those who complete it will be prioritized : https : / / app.testgorilla.com / s / n3upi4bk

Responsibilities :

• Strategy & Execution
• Develop and implement comprehensive digital marketing strategies to increase brand visibility and drive product sales.
• Analyze campaign performance regularly to identify areas for improvement and maximize ROI.
• Use customer insights and performance data to refine messaging and optimize future strategies.
• Content & Campaign Management
• Lead the creation and execution of digital campaigns, including email newsletters, website content, social media posts, and paid advertising.
• Manage and grow our presence on key social media platforms (Instagram, Facebook, LinkedIn, Twitter, etc.).
• Develop and manage paid advertising strategies across platforms such as Google Ads, Facebook, and Instagram.
• Ensure all marketing content aligns with our brand voice, values, and goals.
• SEO & Website Optimization
• Create and implement SEO strategies to boost organic traffic and improve search engine rankings.
• Collaborate with developers and designers to optimize website performance, user experience, and conversion rates.
• Email Marketing & Automation
• Design and execute engaging email campaigns to nurture leads and convert customers.
• Leverage email automation and segmentation tools to drive engagement and sales.
• Analytics & Reporting
• Monitor and analyze performance metrics across all digital channels, including traffic, engagement, lead generation, and sales.
• Use analytics tools (e.g., Google Analytics, SEMrush) to generate insights and inform future strategies.
• Cross-Functional Collaboration
• Partner with product, design, and sales teams to ensure marketing initiatives are aligned with overall business objectives.
• Stay informed on digital marketing trends, tools, and best practices to keep strategies fresh and effective.
• Budget Management
• Manage the digital marketing budget and allocate resources efficiently for maximum impact.
• Continuously optimize campaign spend to improve cost-effectiveness and performance.

Requirements :

Preferred Skills

Tools to use