(CB)Digital Marketing Manager - Paid Media

Requirements

Responsibilities

• Lead and scale the Digital Marketing Team
• Build and manage a high-performing team, with systems that allow the team to scale sustainably as the company and client portfolio grow
• Plan and allocate team resources effectively, ensuring capabilities and bandwidth match current and future needs
• Oversee paid media from end to end
• Drive the planning, buying, execution, and reporting of campaigns across Meta, Google, TikTok, programmatic platforms, and marketplace ads / solutions (Lazada, Shopee, Zalora)
• Ensure quality, efficiency, and performance across all stages of the campaign lifecycle
• Drive performance and forecasting
• Monitor and improve KPIs such as GMV, NMV, return / cancellation rates, AOV, UPT, traffic, conversion rate, cost-income ratio, CPA, ROAS, CTR, and ad revenue
• Forecast sales contributions from digital marketing and work with leadership to align on targets
• Collaborate cross-functionally
• Work closely with Client Services, Creative, Operations, and other departments to ensure strategies are aligned and executed seamlessly
• Optimize the customer journey through digital initiatives to support stronger media and commercial performance
• Maintain expertise and raise the bar
• Stay current with industry trends, platform updates, and understand what best-in-class execution looks like
• Bring in fresh ideas and make strategic improvements to elevate the company’s digital marketing service
• Own accountability and reporting
• Set clear performance standards and ensure consistent delivery across the team
• Lead regular reporting cycles and ongoing process improvements