Social Media Specialist

Key Responsibilities :

 Maintain and curate company’s social media page (on Facebook) and create content for global careers channels including LinkedIn and Instagram.

 Build and execute social media strategy through research, benchmarking and audience identification.

 Develop location-specific templates and candidate messaging.

 Assist with coordinating responses to messages from local candidates on social media

 Help with crisis management, responding to bad reviews, and negative news communications

 Generate, edit, publish, and share content regularly (could be text, image, video, audio or HTML based)

 Create meaningful connections with our social followers through dialogue and messaging

 Build internal relationships with relevant stakeholders to provide multiple sources of ongoing content

 Develop and moderate user-generated content, based on company and community policies

 Create and implement a social media marketing plan for delivering account growth

 Track and analyze analytic reports to gain insight on traffic, demographics, and effectiveness; using this data to positively affect future activity

 Maintain awareness of current trends on social media

Qualifications / Skills and Experience :

 Bachelor’s Degree, any field.

 At least 3 years of experience in digital marketing, social media or a related field.

 Familiarity with the business applications of social media platforms (Facebook, Instagram, Twitter, YouTube, LinkedIn)

 Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns

 Excellent written and verbal English communication skills

 Ability to think creatively and innovatively, multi-task and work well under pressure.

 Creative, forward-thinking, and organized

 Ideally some experience in photography, graphic design and video editing platforms

 Customer support experience

 Chinese speaking - an asset