Media Buyer

Media Buyer The Media Buyer at Omni Channel Solutions

is a results-driven paid media expert who personally launches,

manages, optimizes, and scales campaigns across Meta Ads, TikTok

Ads, and Google Ads. You are hands-on with both lead generation and

product / offering sales campaigns, taking full ownership of

performance outcomes rather than assisting or reporting. You

understand that creative, audience, offer, and funnel all drive

results, not just platform knowledge. You bring proven experience

working client-side or agency-side, managing multiple accounts

across industries and funnels. You can diagnose performance drops,

optimize campaigns, and scale budgets while keeping CPA, ROAS, lead

quality, and scalability as the focus. You thrive in

performance-driven environments, making independent data-backed

decisions and knowing when to pause, kill, or scale campaigns. You

are client-ready, able to clearly communicate performance insights

to non-technical stakeholders, provide honest feedback, and

maintain accountability for results. Your creative and analytical

skills combine to drive campaigns that consistently meet or exceed

business objectives. DAILY DELIVERABLES Plan, launch, manage,

optimize, and scale paid advertising campaigns across Meta Ads,

TikTok Ads, and Google Ads with full ownership of performance

outcomes Build and manage structured campaign frameworks, including

CBO vs ABO setups, testing methodologies, and creative-led scaling

strategies Execute and optimize campaigns for both lead generation

form fills, booked calls, Messenger / WhatsApp leads) and product or

offer sales (e-commerce or digital products) Continuously test,

iterate, and scale winning creatives, audiences, and offers while

managing budget allocation efficiently Monitor and analyze campaign

performance using advanced metrics such as CPA, ROAS, lead quality,

funnel conversion rates, and scalability indicators Diagnose and

resolve performance issues, including creative fatigue, audience

saturation, offer mismatch, tracking issues, or funnel breakdowns

Collaborate with creative, funnel, and strategy teams to align ads

with landing pages, conversion flows, and follow-up systems Ensure

accurate conversion tracking and attribution awareness across

platforms, particularly for Google Search and high-intent campaigns

Provide clear, actionable performance insights and recommendations

to clients or internal stakeholders, translating data into business

impact Manage multiple client or brand accounts simultaneously

while maintaining performance quality, consistency, and

accountability Make independent, data-driven decisions on when to

pause, kill, scale, or restructure campaigns Contribute creative

direction by suggesting angles, hooks, messaging, and testing

concepts even without directly producing creatives Maintain strong

documentation, reporting clarity, and performance narratives that

explain results, challenges, and next steps Support fast-moving

campaigns, high-pressure launches, and scaling initiatives with

confidence and ownership Assist with high-level ad-hoc projects and

performance initiatives as required, including new account builds,

audits, restructures, and scaling sprints SKILLS AND QUALIFICATIONS

Bachelors Degree in Marketing, Advertising, Business, or any

related field, or equivalent practical experience Proven years of

hands-on performance marketing experience managing Meta Ads, TikTok

Ads, and Google Ads Proven track record of personally launching,

optimizing, and scaling paid campaigns — not limited to reporting

or assisting roles Demonstrated success in both lead generation and

product or offer sales campaigns Strong understanding of

full-funnel performance marketing, from ad to landing page to

conversion and follow-up Advanced knowledge of Meta Ads campaign

structures, creative-led scaling, retargeting, and warm audience

strategies Solid experience with TikTok Ads, including creative

formats, fast testing cycles, and scaling winning creatives Strong

proficiency in Google Ads, particularly Search campaigns, keyword

intent (TOF vs BOF), and high-intent lead or sales setups

Data-driven mindset with the ability to interpret performance

beyond basic metrics Comfortable working in a results-driven,

high-accountability environment with performance pressure Strong

and effective communicator capable of explaining performance

clearly to non-technical clients and stakeholders Ability to manage

multiple accounts, industries, offers, and funnels simultaneously

Agency or client-side experience managing multiple brands is

required Experience with high-ticket lead generation, international

markets, or scaling beyond small test budgets is a strong advantage

Ability to suggest creative concepts, hooks, and angles is a strong

advantage Familiarity with fast-paced startups or

performance-focused agencies is a plus