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Marketing Lead (SaaS)

Marketing Lead (SaaS)

CrewBloomPhilippines
6 days ago
Job description

We are seeking a highly motivated and experienced Marketing Lead to spearhead end-to-end marketing efforts for our AI customer service tool tailored for Shopify. As the Marketing Lead, you will play a pivotal role in driving brand awareness, customer acquisition, and revenue growth through strategic marketing initiatives.

Job Responsibilities

  • Develop and execute comprehensive marketing strategies to promote our AI customer service tool to Shopify store owners.
  • Conduct market research to identify key trends, competitor analysis, and customer insights to inform marketing strategies.
  • Collaborate with stakeholders to align marketing initiatives with business objectives.
  • Manage the entire marketing funnel from lead generation to conversion, leveraging various channels including digital marketing, content marketing, email campaigns, social media, and events.
  • Create compelling and innovative marketing collateral, including website content, landing pages, blog posts, case studies, whitepapers, and presentations.
  • Analyze marketing performance metrics and KPIs, and use data-driven insights to optimize marketing campaigns for maximum ROI.
  • Stay up-to-date with industry trends, best practices, and emerging technologies to continuously innovate and improve marketing strategies.

Qualifications

  • Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
  • Proven track record of success in B2B marketing, preferably in the SaaS or e-commerce industry.
  • Strong understanding of digital marketing techniques and platforms, including SEO, SEM, PPC, social media advertising, and email marketing.
  • Excellent written and verbal communication skills, with the ability to craft compelling messaging and marketing copy.
  • Demonstrated leadership skills and ability to work independently.
  • Analytical mindset with proficiency in marketing analytics and lead generation tools.
  • Creative thinker with a passion for innovation and driving results.
  • Experience working with Shopify or other e-commerce platforms is a plus.

    • Minimum Technical and Work Environment Requirements

    Internet Connection

  • Primary internet connection with a minimum speed of 15 Mbps.
  • Backup internet connection with at least 10 Mbps.
  • Backup connection must be capable of supporting work during a power outage.

    • Primary Device

  • Desktop or laptop equipped with at least :

    • Intel Core i5 (8th generation or newer), Intel Core i3 (10th generation or newer), AMD Ryzen 5, or an equivalent processor.

  • 8 GB RAM.

    • Backup Device

  • Must meet or exceed the performance of an Intel Core i3 processor.
  • Must be functional during power interruptions.

    • Peripherals and Workspace

  • A functioning webcam.
  • A noise‑canceling USB headset.
  • A quiet, dedicated home office space.
  • A smartphone for communication and verification purposes.

    • Benefits

  • Join Our Dynamic Team : Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.
  • Embrace the Opportunities : Seize daily chances to learn, innovate, and excel. Make a real impact in your field.
  • Limitless Career Growth : Unlock a world of possibilities and resources to propel your career forward.
  • Fast-Paced Thrills : Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.
  • Flexibility, Your Way : Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.
  • Work-Life Balance at Its Best : Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.

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    Marketing Lead • Philippines