E-commerce Digital Marketing Specialist

Job Description

This is a remote position.

Schedule : 20 hours per week

Monday to Friday, flexible between 9 am and 5 pm |  Perth, Western Australia (AWST)

Client Overview

Join an innovative Australian company that’s revolutionizing workplace safety in the mining and resources industry through creative product solutions. This forward-thinking business is experiencing exciting growth and making significant investments in professional branding and product development. They’re committed to doing things right and taking an “all in” approach to building their business properly. You’ll be joining a team that creates products that genuinely make a difference in workplace safety while building a strong e-commerce presence in a specialized market.

Job Description

We’re seeking a skilled Social Media Marketing Manager to drive growth for our Shopify-based business as we expand our product line and build our brand presence. This is an exciting opportunity to work with a company that’s moving beyond “Hail Mary” marketing approaches to implement strategic, data-driven campaigns that reach the right customers. You’ll play a crucial role in optimizing our online presence, improving our SEO performance, and helping us connect with customers who need products that make a real difference in workplace safety. As we work alongside a major branding agency on our visual identity, you’ll be instrumental in translating our brand vision into effective digital marketing strategies.

Responsibilities

• Manage and optimize Shopify store operations to maximize performance and user experience
• Develop and implement comprehensive SEO strategies to improve search rankings and organic visibility
• Create and execute targeted social media marketing campaigns across relevant platforms
• Manage social media pages, including strategic content scheduling and engagement optimization
• Design and optimize paid advertising campaigns with proper audience targeting to replace current broad-reach approaches
• Analyze campaign performance data and provide actionable insights on reach, engagement, and conversion metrics
• Support the integration of new products and branding changes into the e-commerce platform
• Coordinate marketing efforts with ongoing branding agency initiatives during the brand development phase
• Help transition from current ad-hoc marketing approach to systematic, results-driven campaigns

Requirements

Benefits

Independent Contractor Perks

ZR_29313_JOB

Requirements

Proven experience with Shopify e-commerce platform management and optimization Strong expertise in SEO implementation and strategy development Demonstrated social media marketing experience with measurable results across multiple platforms Experience with paid advertising campaigns, audience targeting, and campaign optimization Ability to analyze marketing data and translate insights into actionable recommendations Strong English communication skills with the ability to work independently Self-motivated with experience supporting business growth initiatives Experience working with Australian businesses or an understanding of the Australian market preferred