Active Pooling - Media Buyer

Job Title : Media Buyer (Active Pooling)

Location : Remote

Job Type : Full-Time

Role Overview :

We are looking for a Media Buyer to join our team. In this role, you will be responsible for planning, negotiating, and purchasing optimal media space to maximize our clients’ advertising spend. You will have a strong analytical mindset and be adept at tracking and optimizing campaigns to achieve the best possible results.

Key Responsibilities :

• Media Strategy Development : Develop and execute comprehensive media buying strategies that align with client objectives and target audience insights.
• Campaign Management : Oversee the full cycle of media buying campaigns, from planning and implementation to monitoring and reporting.
• Budget Management : Manage and optimize media budgets to ensure efficient spending, maximizing ROI across all platforms.
• Negotiation & Vendor Relations : Negotiate media rates and placement with vendors and build strong relationships with media partners.
• Performance Analysis : Monitor campaign performance, analyze data, and generate reports to identify trends and insights for optimization.
• Collaboration : Work closely with creative, analytics, and account management teams to ensure cohesive messaging and strategies across all platforms.
• Stay Updated : Keep abreast of industry trends, new digital platforms, and innovative media buying techniques.

Requirements

Preferred Qualifications :