Remote (with overlap in Central or Mountain Time)
About the Brand
We design performance shirts built for the active outdoorsperson—breathable, quick-drying, UPF-protected fabrics that look as sharp off the trail as on it. With a loyal customer base of anglers, hunters, and outdoor lifestyle enthusiasts seeking apparel that truly performs in the field, we’ve earned a reputation for thoughtful design, durable materials, and clean aesthetics.
Our growth across direct-to-consumer channels, retail partnerships, and lifestyle audiences is accelerating, and we’re seeking a strategic leader to guide the next phase of brand expansion and community connection.
Role Summary
As Head of Marketing , you’ll lead all brand and performance marketing efforts—from storytelling and brand development to customer acquisition, retention, and partnerships. You’ll own the marketing roadmap, report to the CEO / Founder, and oversee a multi-function marketing team spanning acquisition, CRM / retention, content and creative strategy, media buying, and partnerships.
Key Responsibilities
Brand & Positioning
- Define and evolve the brand voice, positioning, and visual identity across digital and physical channels.
- Lead high-level storytelling through lifestyle content, brand campaigns, and strategic partnerships.
- Ensure brand consistency across product launches, collaborations, and retail partnerships.
Customer Acquisition & Growth
Drive acquisition strategy across paid social, search, influencer, affiliate, programmatic, and retail media.Oversee media planning, campaign execution, and creative test-and-learn strategies to optimize CAC and scale profitably.Coordinate launch campaigns for seasonal product drops, collaborations, and retail expansions.Retention & Lifecycle Marketing
Supervise customer lifecycle initiatives—onboarding, reorder reminders, loyalty programs, and win-backs.Integrate email, SMS, and social remarketing to maximize repeat purchase and LTV.Apply data-driven retention strategies : cohort analysis, segmentation, personalization, and continuous optimization.Content & Community
Lead content strategy highlighting customer stories, outdoor lifestyle inspiration, and product education.Scale influencer, brand ambassador, and lifestyle partnerships.Grow social media ecosystems and user-generated content (UGC) reflecting a “Made for the Outdoors” ethos.Analytics & Financial Leadership
Translate marketing activity into measurable outcomes : ROI, incremental revenue, and funnel growth.Collaborate with Finance and Operations to forecast spend, model growth scenarios, and monitor profitability.Set and track KPIs across acquisition, retention, and brand health.Team Leadership & Collaboration
Build and mentor a lean, high-performing marketing team.Align cross-functionally with product development, retail operations, and customer success.Foster a culture of creativity, testing, and continuous improvement.Requirements
Qualifications
8–12+ years in marketing leadership, ideally in apparel, outdoor performance, or direct-to-consumer retail.Proven success scaling a lifestyle or technical apparel brand from growth to scale.Expertise in both performance marketing (digital acquisition) and brand marketing (content, partnerships, community).Strong understanding of lifecycle marketing and CRM tools.Data-driven mindset with experience in analytics, ROI modeling, and A / B testing.Skilled team builder and communicator able to operate strategically and tactically.Passion for the outdoors or performance apparel is a strong plus.Flexible remote work style with availability during U.S. business hours.#J-18808-Ljbffr
