Brand Marketing Manager

Position Summary

We are seeking a creative, hands-on  Brand Marketing Manager (Offline / Experiential)  to lead high-impact offline brand activations, experiential events, and awareness-driving initiatives. This role is responsible for bringing the brand to life in the physical world—through guerrilla marketing, out-of-home (OOH) campaigns, pop-ups, field activations, partnerships, and immersive experiences.

The ideal candidate is a storyteller, problem-solver, and strategic thinker who thrives in fast-paced environments and knows how to create memorable, buzzworthy brand moments. Key Responsibilities

1. Offline Brand Campaigns & Activation

• Plan, develop, and execute  offline brand marketing campaigns  across markets.
• Manage  OOH campaigns  including billboards, wild postings, transit ads, and partnerships with media vendors.
• Identify high-impact opportunities for  street-level activations , product sampling, branded installations, or stunt marketing.
• Collaborate with creative teams to concept and produce offline assets.

2. Experiential & Guerrilla Marketing

3. Brand Awareness & Community Engagement

4. Cross-Functional Collaboration

5. Measurement & Reporting

6. Operational & Budget Management

Qualifications

Required

Preferred

Key Competencies

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