Marketing Manager

Job Title : Marketing Manager - Department Lead

Type : Independent Contractor (with potential for long-term engagement)

Location : Remote (Philippines - Manila or other major cities preferred)

Position Type : Full-time, Virtual

Who We Are

The Law Offices of Sabrina Li, P.C. is a top-rated U.S. immigration law firm headquartered in Los Angeles, with additional offices in Santa Ana and Dallas, and a growing global operations team based in the Philippines.

Our marketing philosophy is grounded in credibility, legal accuracy, and trust. Effective law firm marketing is not about hype it is about translating complex legal processes into clear, ethical, and persuasive communication that helps clients make informed decisions at critical moments.

As the firm continues to scale, we are seeking a senior marketing professional who understands how law firms grow , how to manage people and systems, and how to turn marketing into a predictable business engine.

About the Role

We are seeking an experienced Marketing Manager to lead and oversee the firm's marketing function. This role combines strategy, execution, and people management .

You will oversee a marketing team of three (3), with potential growth to four (4) team members, while remaining hands-on with planning, quality control, performance analysis, and continuous optimization.

This role requires a strong understanding of law firm marketing , particularly in a regulated, high-stakes practice area such as U.S. immigration law , where accuracy, compliance, tone, and credibility are critical.

Key Responsibilities

• The Marketing Manager will be responsible for setting direction, managing people, and ensuring consistent execution across all marketing channels.
• You will oversee the firm's website, digital campaigns, content systems, and brand presence, while guiding the team to convert complex immigration law concepts into clear, client-centered messaging.
• Responsibilities include supervising and mentoring a marketing team; assigning priorities; reviewing work for quality, compliance, and effectiveness; and ensuring deadlines and KPIs are met.
• You will lead the firm's website strategy, including structure, UX, landing pages, and conversion optimization, and ensure all content aligns with legal accuracy and business goals.
• You will oversee content creation across video, social media, email, and web platforms, ensuring messaging reflects the firm's expertise, professionalism, and brand voice.
• You will manage and optimize paid marketing efforts, including Google Ads and landing pages, with a focus on lead quality, ROI, and ethical compliance.
• You will direct SEO and GEO strategy and execution, including keyword priorities, content planning, and performance tracking, with an emphasis on long-term organic growth.
• You will analyze marketing data across channels, monitor KPIs, identify gaps or inefficiencies, and present actionable recommendations to firm leadership.
• You will implement systems, workflows, and tools (such as Monday.com and AI-assisted workflows) to improve efficiency, consistency, and scalability.
• You will work closely with firm leadership to align marketing strategy with business objectives, intake capacity, and growth plans.

Required Qualifications & Skills

Benefits

What We Offer

Working Hours

Application Process

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