FILINVEST COMPANY : FILINVEST LAND INC.
Digital campaign analyst monitors online marketing trends analyzes statistics and tracks campaign performance. He / She gathers data consolidates and interprets campaign results creates data visualizations and presents insights and attributions in a way that assists colleagues businesses and organizations make better decisions.
Duties and Responsibility :
Data Analyst
- Use automated tools to extract data from primary and secondary sources
- Develop and maintain databases and data systems reorganizing data in an easily comprehensible format
- Perform analysis to assess the quality and meaning of data
- Utilize statistical tools to identify analyze and interpret patterns and trends in complex data sets that could be helpful for the diagnosis and prediction
- Analyze local national and global trends that impact both the organization and the industry
- Prepare reports for the management stating trends patterns and predictions using relevant data.
- Work with programmers engineers and management heads to identify process improvement opportunities propose system modifications and devise data governance strategies.
- Conduct final analysis reports for the strategic marketing team sales department and territory marketing to understand the data-analysis steps enabling them to make important decisions based on various facts and trends.
- Design develop and manage ongoing and adhoc digital / social / brand KPI reports and dashboards for presentation and analysis
- Perform monthly data validation across all data sources and implement custom event tracking tags via Google Tag Manager
- Work with 3rd party solution providers to implement new tools updates and / or fixes and provide ongoing technical support / training as needed
- Design and implement the process people and technology infrastructure needed to enable up-to-the-minute digital IT data services that support the growth strategy of the company
Campaign Analyst
Conduct research on consumer and market trends target demographics and competing brands.Design and implement market and consumer surveys.Gather analyze and interpret marketing data.Analyze complex sets of digital / social / brand dataMonitor and manage customer bases and identify new ones.Forecast future market consumer and sales trends.Improve communication tools for customers understand competitors and work with suppliers.Monitor the efficacy of marketing trends through analytical tools and software.Support marketing campaign improvements through the creation of segmented and modelled data and support of campaign teams in selection creationSupport marketing campaign improvements through the delivery of campaign evaluation and campaign reportingKey Responsibilities :
Prepare and consolidate daily weekly and monthly reports.Support digital initiatives and campaign-related BAU activities.Serve as the data custodian for FLIs digital series.Monitor performance metrics analytics and digital trends.Compile organize and maintain accurate datasets for various teams.Coordinate regularly with the Sales Marketing and Recruitment teams.Tools & Systems :
Excel (required)Power BI (advantage)Python (advantage)Qualifications :
At least 2 years of relevant experience.Proficient in Excel; knowledge of Power BI and Python is an advantage.Background in real estate digital marketing social media marketing or e-commerce is a plus.High level of integrity.Strong analytical skills and attention to detail.Effective teamwork and coordination skills.Bachelors degree in IT Computer Science Mathematics Marketing and BusinessKey Skills
Civil,Bidding,GIS,Capital Market,Cement,Agricultural
Employment Type : Full Time
Experience : years
Vacancy : 1