Integrated Media Planner
Job Description
The Integrated Media Planner facilitates the efforts of his / her team in the timely development and facilitation of the effective and efficient operation of all functions of the accounts assigned.
The responsibilities are many, various, and not limited to those written in this document. These responsibilities must be directed continuously toward maintaining exceptional service to the client and providing timely deliverables, i.
e., Media Plans, Point of Views (POVs), and related media analysis.
RESPONSIBILITIES
- Work with team in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following;
- National and local broadcast television in traditional and direct response formats, cable television, radio, Outdoor advertising , Local newspaper and magazine (offline & online);
Local events ideation and implementation, i.e., local guerilla marketing.
- Work as part of a media planning and buying group, applying media solutions to overall client objectives
- Work with Digital team to integrate Digital objectives and strategies into overall client media plan
- As directed and overseen by the Media Supervisor, present recommendations, POVs and select
analyses to clients and Account Service
Organize, implement and control the day to day media planning development process including
coordination among assistants.
- Plan traditional media campaign strategy in tandem with interactive media team
- Utilize available traditional media planning tools , other industry research and clients’ historical media activity reports to develop media plans
- Complete assigned areas of the annual media plan(s) in their entirety
- Coordinate projects and media requests with Account Service and assigned client contacts to determine specific advertising needs, communicating deadlines to Media Supervisor(s)
- Monitor media campaigns having periodic campaign performance meetings internally and reporting results to client
- Work with the Buying team, providing buying specifications, monitor development and review media buys and post-buy analyses
- Work with Buying to put package on estimate and to manage evaluation process, ensuring that the package is efficient before client presentation
- Maintain all activity, including requesting and presenting added value and regular status reports (i.e. positioning and post reports on media and added value when applicable) in a timely manner
- Negotiate the print / OOH rates and added value.
- Issue insertion orders from BAP for all print / OOH / internet planned for each market
- Ongoing, coordinate with the Buying and Account Service teams addressing but not limited to;
- Understanding of current marketplace conditions,
- Competitive spending,
- Media and Promotional Opportunities
- Invoice Approval and Billing.
Qualifications
- Min. 2 to 3 years media planning
- Working understanding of media, research resources, and terminology
- Excellent verbal and written communication, presentation, organizational, interpersonal, and analytical skills
- Detail-oriented, organized, good follow through, able to multi-task, and work well under tight deadlines in a fast paced environment
- Mastery of Microsoft Excel, Words and PowerPoint
- Candidates should have a natural affinity for research, numbers, and analysis
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Job Description The Integrated Media Planner facilitates the efforts of his her team in the timely development Plans, Point of Views (POVs), and related media analysis. media team. Utilize available traditional media planning tools , other industry research and clients historical media activity reports to develop media plans. Complete assigned areas of the annual media Qualifications Min. 2 to 3 years media planning Working understanding of media, research
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