CRM Lead 5yrs Experience Sa Cred Heart, Qc

Requirements :

• 5+ years of experience in CRM, retention, or lifecycle marketing, preferably in gaming, e-commerce, or fintech.
• Proven hands-on experience running high-volume SMS campaigns and A / B tests.
• Deep knowledge of segmentation, player lifecycle triggers, and retention journeys.
• Experience working with telco dashboards, SMS platforms, or CRM tools.
• Familiarity with omnichannel approaches : SMS + Viber + email or push.
• Detail-oriented, proactive, and comfortable with performance reporting.

Key Responsibilities :

• SMS Strategy & Calendar – Plan, build, and maintain a weekly and monthly SMS campaign

calendar aligned with casino and sportsbook promotions.

• Campaign Setup & Execution – Launch scheduled and trigger-based SMS campaigns (e.g.

bonus reminders, churn reactivation, inactivity nudges).

• Segmentation & Targeting – Use behavior, transaction data, and player cohorts (e.g. VIPs, new

depositors, high churn risk) to drive tailored messaging.

• Copy Development – Collaborate with Creatives and Product teams to develop high-converting,

brand-aligned SMS copy.

• Performance Monitoring – Track delivery, CTR, opt-outs, conversion lift, and campaign costs

using internal dashboards or telco tools.

• Tech & Vendor Coordination – Work with SMS gateway or telco partners to manage throughput,

API triggers, and escalation protocols.

• Compliance &

Salary Package (Lead) : up to 70,000.00