JO-20256 : Digital Marketing Specialist

Job Description

This is a remote position.

General Description

A Digital Marketing Specialist is responsible for developing, implementing, and managing online marketing strategies to enhance a company's brand awareness, generate leads, and drive sales. This role involves leveraging various digital channels such as social media, search engines, email marketing, content marketing, and paid advertising to achieve business objectives.

Job Responsibilities

Website Audit & Optimization

• Conduct comprehensive website audits to identify technical and content-related issues.
• Recommend and implement necessary changes to improve user experience, performance, and search engine visibility.
• Monitor website health, ensuring it adheres to the latest industry standards and search engine guidelines.

Site & Marketing Strategy Recommendation

Content Creation and Management

SEO and SEM

Social Media Management

Lead Generation & Analytics

Email Marketing

Collaboration

Requirements

Education & Experience

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (preferred).

Proven work experience (3+ years) in digital marketing, social media management, or a similar role.

Experience with marketing tools, analytics platforms, and CRM systems (e.g., Google Analytics, HubSpot, Zoho, etc.).

Technical Skills

Strong knowledge of SEO, SEM, PPC campaigns, and web analytics.

Hands-on experience with major digital advertising platforms (Google Ads, Facebook / Meta Ads, LinkedIn Ads, etc.).

Proficiency in content management systems (e.g., WordPress, Shopify, Wix).

Familiarity with email marketing platforms (e.g., Mailchimp, ActiveCampaign).

Strong understanding of social media platforms, trends, and community engagement strategies.

Basic graphic design skills (Canva, Adobe Creative Suite) are an advantage.

Soft Skills

Excellent communication skills, both written and verbal.

Strong analytical and problem-solving abilities.

Ability to multitask, manage multiple campaigns, and meet deadlines.

Creative thinker with attention to detail.

Team player with the ability to work independently when needed.

Other Requirements

Up-to-date with the latest digital marketing trends, tools, and best practices.

Results-driven mindset with a proven track record of delivering ROI-focused campaigns.

Willingness to learn and adapt in a fast-paced environment.

Benefits