Brand Manager

LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier). The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets.

Why Join Us

At LUXASIA, we believe there is beauty within every talent – that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?

#LI-RD1

Requirements

The Brand Manager plays a key role in driving the success of assigned brands within LUXASIA by developing and executing brand strategies, ensuring market competitiveness, and driving sales and profitability. This role collaborates closely with cross-functional teams and other stakeholders to enhance brand positioning, implement marketing initiatives, and optimize brand performance in line with business objectives. This position may or may not include direct people management responsibilities but will involve working with internal and external stakeholders to deliver key brand and business goals.

Main Roles and Responsibilities

Core Brand & Strategic Capabilities

• Strong capability in brand storytelling and brand equity building, with the ability to translate brand DNA, heritage, and product narratives into compelling consumer-facing campaigns across digital, retail, and experiential touchpoints.
• Proven experience in premium and luxury brand positioning strategies, ensuring consistency with global brand guidelines while adapting execution to local market insights and consumer behaviors.
• Deep understanding of luxury consumer behavior, including purchase drivers, prestige expectations, emotional engagement, and the role of exclusivity, craftsmanship, and storytelling in driving brand desirability and loyalty.
• Background in fragrance, boutique brands, luxury beauty, or luxury retail marketing, with hands-on exposure to premium brand launches, portfolio management, and high-touch consumer engagement strategies.

Brand Strategy and Planning

• Partner closely with the Business Manager to develop and execute brand strategies that build long-term brand equity while delivering commercial results, especially within premium/luxury segments.
• Leverage market trends, consumer insights, and competitive analysis to refine brand positioning, storytelling frameworks, and activation priorities.
• Translate global brand strategies into locally relevant plans that resonate with luxury consumers across omnichannel touchpoints.
• Define, track, and optimize key brand equity, awareness, engagement, and commercial KPIs.

Brand Marketing, Communications and Execution

• Lead the development and execution of high-quality brand campaigns, digital storytelling, influencer collaborations, and in-store experiences aligned with luxury standards.
• Activate strong networks with niche beauty KOLs, fragrance communities, tastemakers, and premium content creators, ensuring authentic brand advocacy and storytelling credibility.
• Ensure all brand communications, content, and assets uphold luxury codes, visual excellence, and tone of voice, in line with principal brand guidelines and LUXASIA standards.
• Work cross-functionally with retail, e-commerce, CRM, and sales teams to deliver seamless, elevated consumer journeys.

Stakeholder and Principal Manager

• Act as a trusted partner to brand principals, demonstrating strong alignment on brand equity objectives, storytelling approach, and positioning strategies.
• Collaborate effectively with internal stakeholders across marketing, retail, commercial, and supply chain teams to ensure flawless execution.

Commercial and Financial Acumen

• Support brand P&L management with an understanding of premium pricing strategies, assortment curation, selective distribution, and inventory productivity.
• Balance brand-building investments with short- and long-term commercial performance.

Qualifications and Experience

• Minimum 7 years of experience in brand management or marketing within luxury beauty, fragrance, boutique brands, or premium retail.
• Bachelor’s degree in business, marketing, or a related field
• Strong exposure to luxury brand storytelling, influencer/KOL strategy, and experiential marketing.
• Analytical mindset with the ability to translate data into actionable business strategies.
• Excellent stakeholder management, communication skills, and the ability to influence across cultures and functions.
• Ability to work in a fast-paced, cross-functional environment and manage multiple projects effectively.