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Head of Corporate Marketing

Head of Corporate Marketing

Enchanted KingdomCarmen, Cavite, Philippines
23 hours ago
Job description

The Department Head for Integrated Marketing is responsible for creating a positive visibility and brand presence of Enchanted Kingdom to enhance profitability, improve corporate image, establish stronger IP, grow customer base, and maximize sales and profit through effective, targeted marketing strategies with collaboration across the organization.

Reporting to : Head of Marketing

Responsibilities

Market Research

  • Manages the conduct and analysis of research and studies on the latest trends in the theme parks / amusement industry, competitors and customers.
  • Spearheads internal and external research resources to incorporate customer insights and data analytics into clearly defined marketing objectives and strategies.

Brand Management

  • Defines the product / quality positioning of Enchanted Kingdom through competitive benchmarking.
  • Leads the development, implementation and evaluation of brand management plans and strategies to support the delivery of marketing, advertising, and press opportunities, strategic partnership opportunities, and communication programs designed to leverage and increase brand identity and enhance image.
  • Manages the development, implementation and evaluation of standards and guidelines on product / creative designs and monitors compliance with standards.

    • Marketing Services Management

  • Manages the development, implementation and evaluation of marketing programs and activities (i.e., advertising, promotions, public relations, etc.) to help build the EK brand, generate leads / prospects and drive sales.
  • Handles the sourcing, screening, selection, monitoring and evaluation of advertising agencies and makes appropriate recommendations.
  • Handles the sourcing, screening, selection, monitoring and evaluation of contracted marketing services agencies (i.e., graphic design, events management, print partners, media placement agencies, etc.).
  • Measures results of marketing programs and activities in a quantifiable manner.

    • Sponsorship Management

  • Leads the development, implementation and evaluation of various forms of partnership marketing to achieve sponsorship rights and marketing benefits.
  • Manages the sourcing, screening, selection, monitoring and evaluation of sponsorships from external organizations.
  • Sets sponsorship targets in coordination with Finance & Treasury Office and Comptrollership Division and ensures attainment and / or exceeding of targets.

    • Additional Scope

  • Planning
  • Implementation / Controlling and Evaluation
  • Policy Formulation, Implementationand Evaluation
  • Performance Management
  • Employee Development
  • Guest Services
  • Knowledge Management
  • Resource Management
  • Reports and Records Management

    • Qualifications

  • Bachelor's degree or equivalent experience in Marketing
  • 5+ years' experience in digital marketing / brand marketing / retail marketing
  • Excellent written and verbal communication skills
  • Excellent multitasking and project management skills

    • Education

  • Graduate of any bachelor’s degree, preferably in Marketing, Management or Business Administration
  • Graduate and postgraduate degrees preferred

    • Work Experience

  • At least 7 years of work experience in marketing / sales, preferably in retail / leisure / travel / tourism / hotel / hospitality industry
  • 5 years of which in managerial capacity

    • Required Knowledge and Skills

  • Sales and marketing skills; deal negotiation and management; excellent business acumen; project and account management skills; excellent customer relations management skills; management, leadership and interpersonal skills; excellent written and verbal communication skills, including presentation skills; knowledge in computer applications, knowledge in digital and business analytics

    • Only suitable candidates will be contacted and the position requires on-site presence in both Makati and Santa Rosa.

    Thank you and have an enchanting day!

    Seniority Level

  • Executive

    • Employment Type

  • Full-time

    • Job Function

  • Director of Marketing Communications and Brand Activation
  • Head of Brand Production Studio, Brand Marketing

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