Digital Marketing

Key Responsibilities :

1. Social Media Management

o Manage and update company social media accounts (Facebook, Instagram,

TikTok, etc.).

o Plan and execute social media campaigns to increase engagement and followers.

o Monitor analytics and report performance metrics regularly.

2. Content Creation

o Develop creative content (graphics, videos, captions) for online platforms.

o Coordinate with internal teams to ensure consistent brand messaging.

o Schedule and publish content according to marketing calendars.

3. Advertising and Promotion

o Plan and manage paid advertising campaigns (Facebook Ads, Google Ads, etc.).

o Track ad performance, budget, and conversion rates.

o Recommend improvements for higher ROI.

4. Website and SEO Management

o Maintain and update company website content.

o Optimize website and social media pages for SEO.

o Monitor traffic, engagement, and conversion data using analytics tools.

5. Email and Online Campaigns

o Create and manage email marketing campaigns and newsletters.

o Build and maintain online customer databases.

6. Market Research and Competitor Analysis

o Research digital trends, audience behavior, and competitor activities.

o Suggest strategies for improving digital presence and performance.

7. Reporting and Coordination

o Prepare regular digital marketing reports and performance updates.

o Work closely with the Sales and Operations team to align campaigns with