Trade Marketing Officer in Visayas Luzon General and Modern Trade

Job Title : Trade Marketing Officer - for Visayas (1)

Trade Marketing Officer - for Luzon General Trade (2)

Trade Marketing Officer - for Luzon Modern Trade (3)

Above average oral and written communication skills.

Exhibits creativity, detail-orientation and self-initiative

College degree graduate in Marketing, Mass Communication or Business

related degree

Exhibits creativity, detail-orientation and self-initiative

Has the capacity to handle both routine and non-routine tasks

Computer Literate

Above average oral and written communication skills

Develop trade marketing plan for both existing and new products which should include

annual calendar for the following :

WILLING TO DO THE CAMPAIGN AND MARKETING IN THE FIELD BUT SOMETIMES IN THE OFFICE

Specific Duties and Responsibilities :

In-store Promotions

Sampling Activities

Merchandising Standards

Merchandising Highlights in Selected Bellweather Accounts

Distribution and Placement Support

Oversee the implementation and execution of all trade marketing campaigns and

promotions and take charge in coordinating with other concerned departments and third

party entities with regards to its implementation.

Evaluate the effectiveness of the implemented activities against set objectives and

parameters by using internal and external information.

Prepare and present post activation reports with evaluation, analysis, improvement plans

and future recommendations.

Ensure implementation of approved Merchandising planograms / layouts including

installation of shelf talker wherever applicable.

3.6. Provide feedback to brand marketing and management on new product launches or re-

launch initiatives including recommendations.

3.7. Collect and disseminate Best Practice for profitable Trade Marketing activities.

3.8. Work closely with sales team to ensure trade marketing strategies are aligned with sales

objectives and revenue targets.