Digital Marketing & Content Officer

Job Summary

We are seeking a dynamic and creative professional to manage, develop, and grow multiple brands across diverse industries. This role involves strategic content creation, social media management, web development coordination, and brand marketing to drive engagement, generate leads, and support business growth. The ideal candidate is versatile, innovative, and comfortable managing projects in various stages from established operations to startups.

Key Responsibilities

Content Creation and Social Media

Develop engaging short-form video content (reels) for various social media platforms.

Design and implement targeted social ad campaigns to attract and convert ideal audiences.

Manage social media pages, ensuring a cohesive and appealing aesthetic and voice.

Create video content for newsletters and other marketing channels.

Collaborate on social media growth strategies to increase reach and brand visibility.

Tools : Instagram, Facebook Ads, Canva (or similar), Meta Ads Manager, Email Marketing Platforms.

Website Development and Management

Coordinate the design and development of websites for different business ventures, including real estate, vacation rentals, and coaching services.

Ensure websites are optimized for lead generation, SEO, and user experience.

Manage integrations such as online scheduling, payment processing, and automation tools.

Tools : Website Builders (e.g., WordPress, Squarespace, Wix), SEO tools, Online Scheduling Tools (e.g., Calendly, Acuity).

Marketing and Branding

Develop branding strategies for new and existing business lines.

Build and manage digital advertising campaigns tailored to each target audience.

Create and manage newsletters, email automation, and customer education funnels.

Oversee the creation of educational and promotional materials.

Collaborate on workshop and course design, including online education platforms and automation workflows.

Tools : Email Automation Platforms (e.g., Mailchimp, Convert Kit), CRM / Marketing Automation (e.g., HubSpot, Active Campaign), Learning Management Systems (LMS).

Project Scope Examples

Support marketing for vacation rental properties through strategic advertising, website creation, and content management.

Manage social and web presence for a real estate business, including content creation and agent promotion.

Assist with brand and platform development for a new coaching business, including automation setup, content creation, and event management.

Contribute to social growth strategies and marketing improvements for small business ventures.

Qualifications

Proven experience in social media management, content creation, or digital marketing.

Strong understanding of digital advertising and audience targeting.

Experience managing or collaborating on website development projects.

Excellent writing and communication skills for newsletters and brand messaging.

Familiarity with automation tools, online scheduling, and digital marketing analytics.

Highly organized, proactive, and able to manage multiple projects across brands.