Head of Marketing (alco-bev)

About Our Client

One of the country's largest beverage companies, this organization has built a strong presence in both alcoholic and non-alcoholic categories. In the alcohol segment, the brand competes across multiple price points-from accessible, mass-market options to premium imported labels through global partnerships. Its products are widely available nationwide, supported by strong trade marketing, memorable campaigns, and a commitment to staying relevant to evolving consumer tastes.

Job Description

Strategic Brand Leadership - Defines the brand's long-term positioning, competitive advantage, and market differentiation, ensuring alignment with the company's overall business strategy.

• Market Growth Planning - Develops integrated marketing plans that align with business objectives, balancing brand equity building with commercial performance.

Portfolio & Category Strategy - Leads portfolio planning and category management to capture growth opportunities, optimize SKU mix, and anticipate emerging trends in the alcohol market.

Market Expansion & Innovation - Identifies new growth avenues, from product innovation to market / channel expansion, supported by deep consumer and category insights.

Data-Driven Decision Making - Utilizes market research, consumer behavior analytics, and competitive intelligence to guide strategic choices and maximize ROI.

• Team Leadership & Capability Building - Develops a high-performing marketing team, fostering strategic thinking, creativity, and cross-functional collaboration.

The Successful Applicant

Bachelor's degree in Marketing, Business, or related field; MBA or advanced degree preferred.

At least 10 years of progressive marketing leadership experience in FMCG, beverages, or lifestyle brands; alcohol industry experience is highly valued.

Proven ability to translate brand vision into commercially successful strategies.

Strong track record in market growth planning, innovation leadership, and integrated campaign delivery.

What's on Offer

An influential leadership role in shaping a proudly local brand's future.

A dynamic and entrepreneurial work environment.

Competitive compensation with performance-based incentives.

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