Job Description
This is a remote position.
Mission :
Own and scale profitable customer acquisition on YouTube and Google Ads across multiple geos and accounts for a video-heavy, direct-response funnel.
Key Responsibilities :
- Plan, launch, and optimize YouTube & Google campaigns (Video, Search, Performance Max, Display) across several markets and accounts.
- Design account and geo structures that de-risk platform bans / suspensions and enable clean scaling.
- Build and run systematic creative tests (hooks, scripts, thumbnails, formats) and landing page / funnel tests.
- Monitor performance daily, diagnose issues quickly, and propose clear actions based on data.
- Collaborate with creative, CRO, and tracking / engineering teams to improve targeting, attribution, and funnel performance.
- Stay current on platform policies to minimize disapprovals and compliance risk.
Requirements :
4+ years running YouTube & Google Ads for DTC / info / performance marketing.Proven track record scaling to high 5-figure or 6-figure monthly budgets per account while hitting ROAS / CAC targets.Experience working with multiple ad accounts, pixels / conversion tracking setups, and multi-geo structures.Strong analytical skills (comfortable in spreadsheets, dashboards, cohort views, experimentation frameworks).Deep understanding of creative strategy for YouTube (direct-response video, hooks, retention, CTAs).Sharp, independent thinker : able to propose strategy, not just “run what’s given.”Comfortable working remote with asynchronous communication and clear written updates.Screening Questions :
To be considered for this role, please provide detailed answers to the following questions :
1. In the last 12 months, what was the largest monthly ad spend you personally managed on YouTube / Google?
Please include : platforms (YouTube vs Search / PMAX), geos, and typical ROAS / CAC.2. Share 1–2 examples (brief) where you scaled an account from X to Y spend while maintaining or improving ROAS.
What changed because of you?3. What types of offers / funnels have you worked with most (ecom, info, lead gen, etc.), and which do you understand best? Why?
Requirements
Programmatic Media Buying, Performance Marketing, Google Ads, YouTube Advertising, Direct Response, Video Action Campaigns, Search Engine Marketing, Performance Max, Bid Strategy Management, DV360, Display Advertising, CPA Optimization, Full-Funnel Media Strategy, A / B Testing, Compliance & Privacy, Google Marketing Platform, Video Creative Optimization, Budget Management, Data Analysis, Pixel Implementation