Head

Job Description:

• As an Endorser & KOL Management Head, you will be responsible for BDO's engagement with Celebrity Brand Ambassadors and Key Opinion Leaders (KOLs), also known as Influencers, to aid in continuous brand-building, enhancement of brand love, brand protection, and promotion of BDO's products and services.

Job Responsibilities:

• Plans, develops, and implements the overall KOL content strategy and plan to support the institutional / thematic messaging and tactical communication requirements for products and services

• Measures the effectiveness of the campaigns and content deliverables, and reports these with insights for continuous improvement

• Builds and maintains strong relationships with Celebrity Brand Ambassadors, together with their relevant partners (e.g. agencies, talent managers)

• Works with the Celebrity Brand Ambassadors and KOLs to maximize contract values

• Ensures content and production compliance to risk and regulatory requirements (e.g. BSP, DTI, IC, ASC, BDO Brand Guidelines, etc.)

Your Qualifications and Your Experiences should be

• Holder of a Bachelor's Degree in Communications, Marketing, or other Business-related courses

• With 15 years' experience in Marketing, Brand Management, Corporate Communications, Digital Marketing, and/or other related experience, preferably in the Financial Services Industry

• Experience working on KOL/CRM tools an advantage

You must be willing to be assigned in Makati.