Content Writer – Brand & AI Specialist | Remote Work Opportunity

About the Company

EDGE Tutor is Asia’s fastest-growing tutoring outsourcing provider, bringing the human edge in digital learning to education companies worldwide.

Founded in 2022 by Harvard alumnus Henry Motte de la Motte, EDGE Tutor now serve partners in over 30 countries with global headquarters in New York, London, Colombo, Singapore, and Manila.

We connect the top 3% of rigorously selected online educators with global institutions, delivering white-labeled tutoring solutions with full tutor management. Our services cover K-12 English and Math, Adult / Corporate English, and high-stakes exam prep.

At EDGE Tutor, we combine passionate educators with operational efficiency to help education businesses scale and thrive globally.

ROLE OVERVIEW

As a Content Writer – Brand & AI Specialist, you will transform structured briefs into human, engaging, and on-brand content. You will adapt tone for different audiences—tutors, B2B clients, and internal stakeholders—while using AI tools as an accelerator, not a crutch.

This is a project-based freelance role. Work will be assigned based on your strengths, specialization, past performance, and availability.

KEY RESPONSIBILITIES

Write full-funnel content across recruitment, marketing, sales enablement, and corporate communications.

Tailor tone and messaging for tutor-facing, client-facing, and internal audiences.

Produce SEO-friendly content aligned with keyword, structure, and intent guidelines.

Use AI tools responsibly for research and drafting, then refine output into polished, original work.

Collaborate with marketing, recruitment, and leadership teams for clarifications, iterations, and approvals.

Deliver high-quality content that is accurate, consistent, and on brand, within agreed timelines.

Types of Content You May Work On

Tutor Recruitment & Community

Blogs, guides, resources

Landing pages, microsites

Email sequences, promos

Social media captions, short scripts

Event, webinar, and training content

B2B & Sales

Website and landing page copy

Sales collateral (one-pagers, pitch decks, brochures)

Case studies

Email campaigns (nurture / outbound)

LinkedIn content for the brand and leaders

Brand & Corporate Communications

Company announcements and updates

Internal newsletters

Thought leadership

PR-style articles and formal statements

WHAT YOU BRING

Experience and skills

2 to 3 plus years of experience in content writing or copywriting

Strong command of English spelling, grammar, and punctuation with the ability to self edit

Proven experience in one or more of the following :

Edtech, education, HR / recruitment, B2B services, or marketing agencies

Solid portfolio that shows :

Long form content such as blogs, articles, guides, or case studies

At least one of : landing pages, sales copy, email campaigns, or social campaigns

Ability to adapt tone for :

Tutor facing content that is warm, aspirational, and clear

B2B and sales content that is outcome focused and professional

Corporate or leadership content that is calm, precise, and brand safe

Working knowledge of SEO :

Focus keywords, headings, basic on page structure, internal links

AI and brand adaptability

Comfortable using AI tools such as ChatGPT or similar to speed up ideation, outlining, and drafting

Able to transform AI assisted drafts into polished, original content that :

Feels human and natural to the reader

Matches EDGE’s brand voice and guidelines

Avoids generic or templated AI language

Mindset

Detail oriented with strong ownership of quality

Able to work independently in a remote setup and communicate clearly with stakeholders

Curious about startups, tech, B2B, and education

Open to feedback and iteration to improve copy and campaigns

HOW THE WRITER POOL WORKS

This is not a full-time role

You will join a talent pool and may receive briefs based on :

Your skills and specialization

Your past performance with us

Your availability

Compensation is per project or per word, agreed before work begins

There will be a short skills test to assess writing quality, brand fit, and AI usage