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Digital Marketing Executive
Digital Marketing ExecutiveTrinity Workforce Solutions, Inc. • Pasig, Metro Manila, Philippines
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Digital Marketing Executive

Digital Marketing Executive

Trinity Workforce Solutions, Inc. • Pasig, Metro Manila, Philippines
8 days ago
Job description

Overview

The job exists to support advertising and digital marketing activities and projects that will contribute to brand value creation and support short- and long-term Sales and Marketing objectives.

Key Result Areas

Advertising

  • Recommend the most suitable platforms for brand / product campaigns on a timely basis
  • Coordinate with related local teams and Regional HQ B&C members to execute brand / product campaigns
  • Coordinate with and monitor related agencies for advertising campaigns, media placements and ASC clearance
  • Manage DTI Permits for all offline and online promos
  • Manage ASC Consultations and required Clearances
  • Adhere to Brand Guidelines set by Global and Regional HQ
  • Seek and Promote Tie-Ups / Co-branding activities
  • Manage novelty / giveaways requirements

Social Media / Digital Marketing

  • Coordinate with and monitor related agency for Digital Ad placements
  • Oversee Influencer marketing projects
  • Oversee Social Media platforms with relevant and engaging content and ensure regular analysis of results for continuous improvement
  • Adhere to Brand Guidelines set by Global and Regional HQ
  • Take the Lead in other Social Media activities and special projects
  • Lead Generation

  • Coordinate with and monitor related agency for Lead Generation content and campaigns
  • Ensure compliance with Privacy Policy for Leads Generated
  • Adhere to Brand Guidelines set by Global and Regional HQ
  • Internal

  • Collaborate with related teams for Leads capturing and nurturing thru the company’s marketing automation platform
  • Marketing Research

  • Ensure timely execution of marketing research requirements such as : Mystery Shopper Activity (Retail Audit), Mystery Customer Activity (ASP Audit), Customer Care Benchmarking (Helpdesk Audit), and others
  • Ensure Epson official store assets and elements are aligned with Regional HQ branding directives
  • Support and coordinate with related local teams and Regional HQ B&C members to execute e-commerce campaigns
  • Recommend suitable marketing initiatives to support e-commerce team objectives on a timely basis
  • Adhere to Brand Guidelines set by Global and Regional HQ
  • Educational Qualifications

  • Bachelor’s degree / Diploma in business, sales and marketing or related field
  • Relevant Experience

  • At least 5 years professional experience
  • Marketing Communications, Brand Management, Advertising & Promotions, Social Media and Digital Marketing
  • Personal Characteristics & Behaviours

  • Trust-worthy, Act with Integrity, Creative, Challenge-driven
  • Organized, Detail-oriented, Determined, Proactive, Flexible, Creative, Possesses Common Sense
  • #J-18808-Ljbffr

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    Marketing Executive • Pasig, Metro Manila, Philippines

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