47720313191 - Head of Growth (Part-time)
RosterAngeles, Davao Region, Philippines16 hours ago
Job descriptionIndustry‑Specific Campaign Design : Create and execute high‑converting digital marketing campaigns (Paid Search, Social, Content Syndication) that speak directly to the pain points of businesses considering offshore staffing. Content & SEO Strategy : Oversee the content roadmap, ensuring SEO efforts, case studies, and thought leadership firmly establish Roster as a trusted authority in global remote talent. Sales Enablement & Alignment : Work intimately with the sales team to ensure MQLs (Marketing Qualified Leads) are high‑quality, and that marketing content is leveraged effectively throughout the sales cycle. Referral Program Development : Design and launch a robust customer referral program to capitalize on satisfied clients—a key driver of growth in the staffing sector. Client Value Maximization : Collaborate with the Client Success team to identify opportunities for expansion revenue, including upselling additional roles or new service lines to existing clients. Verifiable Executive‑Level Experience : Minimum of 5+ years in a senior Growth, Marketing, or Business Development leadership role (e.g., Head of Growth, VP of Marketing) within the recruitment and staffing industry. B2B Expertise : Deep, proven success in driving high‑value B2B lead generation and closing six‑figure service contracts, not just high‑volume B2C or e‑commerce traffic. Start‑up / Scale‑up DNA : Demonstrated ability to thrive in a fast‑paced, resource‑lean startup environment, prioritizing high‑impact initiatives and operating with a hands‑on, execution‑focused mindset. Data Fluency : Exceptional analytical skills and proficiency with marketing technology (CRM, Marketing Automation, Analytics platforms) to track and optimize funnel performance. Communication : Exceptional written and verbal communication skills, capable of pitching strategy to the leadership team and mentoring junior team members.
Role
Head of Growth
Job Type
Part Time
Location
Remote
Work Schedule
Flexible, with 10 AM – 12 PM EST overlap
About the Company
The company is an offshore staffing company committed to connecting global businesses with top-tier, cost‑effective talent, primarily from the Philippines and other emerging markets. They are specialists in providing dedicated, remote teams that drive significant savings and productivity for our clients. They’re a startup in hyper‑growth mode, and they need a strategic, seasoned mind to drive their next phase of expansion. This is a high‑leverage, part‑time role designed for an executive who knows how to move the needle in the recruitment and offshore staffing space.
Job Overview
They are seeking a Part‑Time Head of Growth to design, own, and execute the full‑funnel growth strategy. This is a critical leadership role that sits at the intersection of marketing, sales enablement, and customer retention.
The successful candidate will be a proven expert in the recruitment and staffing industries with a verifiable track record of driving B2B growth, customer acquisition, and market penetration. You won’t just manage marketing; you will be the architectural force behind our scalable and profitable growth engine.
Key Duties and Responsibilities
1. Growth Strategy & Execution
- Define and Own the Growth Funnel : Develop a comprehensive, data‑driven strategy across the entire ‘Acquisition‑Activation‑Retention‑Referral’ (AARRR) model, specifically tailored for B2B offshore staffing services.
- Market Penetration : Identify and prioritize high‑potential target markets, ICPs (Ideal Customer Profiles), and unique value propositions that differentiate Roster in a competitive global landscape.
- Budget & ROI Ownership : Manage the growth budget, ensuring all spending is optimized for Customer Acquisition Cost (CAC) efficiency and Lifetime Value (LTV) maximization.
- Reporting & Analytics : Establish clear, actionable KPIs and a rigorous reporting cadence to measure the effectiveness of all growth initiatives, translating data into immediate strategic shifts.
2. Performance Marketing & Lead Generation
3. Retention & Customer Lifecycle
Requirements
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