We are expanding our marketing team and seeking a highly skilled, research-driven Content Writer who can transform complex PPC workflows and insights into clear, structured, high-signal content — especially for LinkedIn .
This is not a generic content marketing position.
You will create insight-led, workflow-based performance content that explains PPC problems, uncovers hidden opportunities, and frames the logic behind our automation workflows.
Our content style blends :
- Analytical clarity
- Insight-driven storytelling
- Light performance marketing (hooks, curiosity angles, comment-trigger CTAs)
- Strategic persuasion
The goal :
Spark curiosity → Drive conversation → Generate inbound requests for workflow demos, landing pages, and resources.
You will write for an advanced, problem-aware audience :
Experienced Amazon SellersPPC ManagersAgenciesOperators & Performance Marketers(Not beginners.)
You don’t need Amazon PPC experience — but you must be comfortable learning complex concepts quickly and asking the right questions to clarify logic and mechanisms.
Key Responsibilities
A. Primary (Core of the Role)
Write high-quality LinkedIn workflow posts in the Scale Insights framework (problem → tension → insight → mechanism → outcome → CTA)Use insight-driven storytelling to frame PPC problems in an engaging, curiosity-led wayTranslate complex automation workflows into clear, structured, digestible narrativesUnderstand the strategic intent of each post : engagement, curiosity, and inbound demandWork closely with marketing leadership to internalize logic, objectives, and workflow mechanicsApply step-by-step analytical thinking to simplify advanced PPC conceptsProduce content that feels like it came from a performance-savvy PPC strategist , not a generic writerB. Secondary Duties
Create short-form variations for campaigns and platformsAssist with workflow summaries, feature spotlights, and advanced educational contentCollaborate with internal PPC specialists to refine raw insights into polished contentMaintain working knowledge of Amazon PPC dynamics and seller challenges (training provided)What "Good" Looks Like
You consistently produce content that is :
Clear, logical, and grounded in real PPC decision-makingInsight-led, revealing hidden gaps or misunderstood mechanicsStructured with tension, narrative flow, and curiosityEducational — no hype, no fluffPersuasive and CTA-drivenStrategically aligned with our performance marketing objectivesResearch-backed and thoughtfully questioned before writingStyle-matched to provided samplesRequirements
Must Have
Exceptional writing skills with samples demonstrating clarity, structure, and analytical reasoningB2B writing experience (business or technical audiences)Ability to blend analysis + storytellingComfort with learning and explaining complex data or technical conceptsStrong research skills; ability to ask the right clarifying questionsAbility to replicate a precise writing styleUnderstanding of curiosity-driven, conversation-driven contentExcellent written English and logical flowNice to Have
Experience with SaaS, ecommerce, or performance marketingFamiliarity with Amazon PPC (training provided)Experience in workflow content, instructional writing, or product narrativesBackground in technical writing, product marketing, or B2B content strategy