Product Marketing Specialist

The Product Specialist, a key member of the Imaging Solutions - Professional Imaging Marketing team , collaborates closely with the Product and Marketing Leader and Senior Marketing Specialist. In this role , they leverage their technical expertise to play a pivotal role in bridging the gap between technical capabilities and market demands for our digital camera products, specially focusing on video. Their proficiency is essential in crafting marketing strategies that effectively showcase the unique features and benefits of our cameras to both technical and non-technical audiences.

Essential Functions :

Product Research and Analysis

Market Research and Analysis

Technical Campaign Development and Management

B2B and External Partnerships

Training Module Development and Stakeholder Presentations

Demo Unit Management