Sales Development Associate

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

Sales Development

Responsible for building and nurturing pipeline of sales opportunities and incremental revenue aligned with the Sales and Marketing teams, focusing on leads within their assigned space. Nurture and develop the opportunities through the digital tools available once they have moved into the sales cycle, transition them to the appropriate Sales teams. Drive digital and high quality engagement with potential customers delivering superior customer experience.

Core tasks include:

• Qualify leads received from marketing or other organizations and nurture opportunities
• Generating incremental Opportunities through social selling, strategic & targeted prospecting into companies
• Manage opportunities to ensure a good transition to implementation and account development
• Handover qualified opportunities to sales with high quality, ensuring the best customer experience
• Provides relationship management support and activity management via telephone, email and web to ensure customer satisfaction and goal achievement
• Build and execute upon strategic outbound campaigns to obtain additional leads

Accountability

• responsible for delivery of outcome of assigned sub projects
• works independently within given area of responsibility (within defined policies and processes)
• contributes to milestones

Complexity

• contributes and works on sub projects and activities with moderate level of complexity
• work is independent & collaborative in nature
• provides regular updates to manager or project manager on project status
• Decisions/solutions can essentially enhance existing systems & processes

Experience

• strong competence with various tools, procedures, programming languages used to accomplish the job

Communication

• builds collaborative work relationships with similar functions across SAP
• communicates clearly, in a way that others can understand within defined processes & policies
• communicates relevant messages in a timely manner and with constructive feedback to colleagues & managers

Role Purpose
To guide and influence customers in the early stages of their digital transformation journey for a world-class engagement experience. This role focuses on expanding SAP’s footprint and maximizing impact through strategic focus, adoption of digital tools, and leveraging the digital team
Key Responsibilities
include but not limited to:

• Maintain a strategic focus by increasing coverage of Public Cloud and other priority solutions, growing SAP’s LoB footprint among new and existing customers.
• Adopt and utilize digital tools to create executive digital-first, multi-touch campaigns, and diligently document and log all execution and lead/opportunity management.
• Leverage the digital team by working collaboratively within defined territories, ensuring smooth handover of qualified opportunities, and providing executive support to Digital Sales.
• Collaborate closely with Digital Sales and Digital Demand Managers to align efforts and strategies for seamless customer engagement and increased adoption.
• Ensure effective use of Outreach for accessing standard digital tools to enhance productivity and customer engagement

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 444538 | Work Area: Sales | Expected Travel: 0 - 10% | Career Status: Graduate | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid