Consumer Insights & Testing Senior Analyst - Packaging & Brand Performance (CPG)

SmashBrand Agency - Package design that’s proven to perform. Manila, National Capital Region, Philippines (Remote)

Working in partnership with the Director of Strategy and Director of Testing, this role leads the interpretation of quantitative and qualitative consumer research to uncover meaningful insights that directly inform brand and packaging strategy.

The Consumer Insights & Testing Senior Analyst is responsible not only for designing and executing studies, but for synthesizing results into clear, persuasive insight narratives that guide creative decision-making and help brands win at the point of sale.

Candidate Profile

A successful applicant will have at least 5-7 years of market research experience related to new product and/or brand development, preferably working across packaging and consumer goods, though this isn't essential. The role requires a quick understanding of the variables associated with an effective brand project and will be able to use keen observation to create consumer studies that provide useful quantitative data to guide our creative work. You will work closely with strategic and creative teams, and will be responsible for communicating research findings and recommendations to the client during our presentations - excellent communication and presentation skills are expected.

Work Product Expectations

Successful candidates will be expected to produce client-ready insight narratives similar to our Design Diagnostic and Category Baseline studies. These outputs go beyond reporting results and require interpretation, synthesis, and storytelling. The interview process will include demonstration of the experience and ability to produce this work.

Specifically, this role will:

• Translate consumer data into clear explanations of why designs, messages, or brands perform the way they do.
• Identify patterns across concepts, competitors, and categories to uncover underlying purchase drivers.
• Connect research findings directly to creative and strategic implications for packaging, messaging, and brand positioning.
• Deliver insight stories that guide action — not just charts, tables, or raw results.

Position Expectations:

• Lead the development of research approaches and methodologies, and synthesize findings into clear insight narratives that explain what matters, why it matters, and what to do next.
• Own research studies end-to-end, with accountability not just for execution, but for the quality and clarity of insights delivered.
• Partner with the Director of Strategy to integrate secondary research, competitive context, and category dynamics into a unified insight framework.
• Develop and present client-facing deliverables that tell a coherent insight story, moving from data → interpretation → strategic and creative recommendation.
• Able to manage multiple projects at once in a fast-paced environment with high-profile clients.

Position Qualifications:

• Bachelor’s or Master's degree in a relevant field with at least 7–9+ years of consumer research experience.
• Substantial experience at a consumer research agency, such as Nielsen, Kantar, Ipsos, GfK, Toluna, Kadence, Milieu, or similar relatable agencies.
• Strong experience across quantitative and qualitative methodologies, with demonstrated ability to interpret results and extract strategic meaning, not just execute studies.
• Demonstrated success translating research into clear recommendations that influence brand, packaging, or marketing decisions at the client level.
• Excellent interpersonal skills with the ability to develop effective working relationships with external clients and deliver insights and recommendations with confidence and expertise.
• Strong organizational skills, with an ability to multi-task and effectively prioritize own workload.
• Exceptional written and verbal English communication skills, with the ability to tell clear, persuasive insight stories to senior clients and creative teams.
• Self-starter with demonstrated analytical aptitude, including problem identification and resolution.

What's it like to work here?

We have a small, but highly efficient team distributed throughout multiple timezones. We have long had a culture of remote work focused more on getting important work done than following a clock. Our clients are everywhere and we are never asked to travel to their locations. This role will join and working closely with an existing team of three other analysts living in the Manila area. The role is not replacing anyone, but to support growth in our insights and consumer research business.

Our scope of work is purposely narrow within the realm of consumer products (CGP). We take our client's loosely structured product ideas and turn them into powerful brands through research, strategy, creativity, design, and consumer testing. Our work stops with strategy, design and delivery of art files that go to print. This brand-building stage is about constantly exploring fresh ideas so from an employee's perspective, the work rarely gets old and stays fun and exciting. The pace is fast, but never at a compromise for a good balance between work and your personal life.

Benefits

13th Month Pay Benefit, Paid time off, Holidays. Remote work, work from home.

Pay & Hours

To overlap with the working times within the United States, the hours have some flexibility, but are generally during the night, 10:00 PM – 6:00 AM Manila

PHP 1,300,000 - PHP 1,700,000 per year, depending on experience.

Plus, participation in the company-wide employee profit sharing plan.