Events Marketing Manager

About the Company
Our client is a fast-growing digital marketing agency specializing in influencer marketing, experiential campaigns, and live events. They partner with both B2B and B2C brands to create high-impact marketing experiences that drive engagement, brand awareness, and measurable results.

Role Overview
We are seeking a dynamic and results-driven Events Marketing Manager to lead the planning, execution, and promotion of live and virtual events for a diverse portfolio of clients. The ideal candidate has strong experience in event marketing, brand activations, influencer collaborations, and integrated campaigns that connect offline experiences with digital engagement.

Key Responsibilities

• Plan, manage, and execute live, hybrid, and virtual events for B2B and B2C clients.
• Develop event marketing strategies aligned with client goals, including brand awareness, lead generation, and audience engagement.
• Coordinate event logistics including venues, vendors, budgets, timelines, and on-site operations.
• Collaborate with internal teams (creative, influencer marketing, digital marketing) to integrate social media, influencer activations, and content marketing into events.
• Manage influencer partnerships and talent participation for brand events and activations.
• Develop promotional campaigns to drive event attendance and engagement.
• Track and analyze event performance metrics such as attendance, engagement, leads generated, and ROI.
• Maintain strong relationships with vendors, partners, sponsors, and event stakeholders.
• Oversee event budgets and ensure cost-effective execution.
• Stay up-to-date with trends in experiential marketing, influencer marketing, and event technology.

Work Model:

• Hybrid: Remote work possible for planning and coordination
• In-Person: Required for events, meetings, and client activations

Requirements

Qualifications

• Bachelor’s degree in Marketing, Communications, Event Management, or related field.
• 4+ years of experience in event marketing, experiential marketing, or brand activations, preferably in an agency environment.
• Proven experience managing live events, influencer collaborations, and integrated marketing campaigns.
• Strong project management and organizational skills.
• Excellent communication and client-facing abilities.
• Ability to manage multiple events and campaigns simultaneously.
• Experience with event analytics and reporting tools is a plus.
• Willingness to travel for events when required.

Preferred Skills

• Experience working with influencers, creators, and brand ambassadors.
• Knowledge of social media marketing and digital campaign integration.
• Strong vendor negotiation and budget management skills.
• Experience managing large-scale brand activations, conferences, or experiential campaigns.

Benefits

What Is Offer

• Opportunity to work with leading brands across B2B and B2C sectors.
• Collaborative and creative agency environment.
• Competitive salary and performance incentives.
• Career growth in a rapidly expanding digital marketing agency.