Social Media Manager

About Asiacruit At Asiacruit, we connect top talent

with forward-thinking organizations across industries. Our mission

is to help businesses grow through smart, strategic, and

people-focused solutions. We partner with hospitality groups,

hotels, restaurants, and travel brands to place creative

professionals who drive brand engagement, guest experience, and

commercial growth. Position Overview We are recruiting a Social

Media Manager to join a marketing team serving clients in the

hospitality industry. This role will lead social strategy, content

planning, and community engagement across owned channels to build

brand affinity, drive direct bookings, and enhance guest

experience. The successful candidate will work closely with

marketing, creative, operations, and revenue teams to deliver

measurable social campaigns tailored to hospitality audiences and

seasonal business needs. Key Responsibilities Develop and execute

social media strategies and content plans across channels including

Instagram, Facebook, TikTok, X, LinkedIn, and YouTube to meet

brand, marketing, and commercial objectives. Create, curate, and

schedule platform-optimized content — static posts, carousels,

short-form video (Reels / Shorts / TikTok), stories, livestreams, and

paid media assets — aligned with brand voice and visual guidelines.

Lead community management : respond to comments and messages,

moderate conversations, escalate guest issues to operations, and

foster positive guest relationships online. Collaborate with

creative, video, photography, and copy teams to produce engaging

content briefs, shot lists, and post-production requirements for

on-property and studio shoots. Plan and execute social-first

campaigns for launches, seasonal promotions, events, and

partnerships, coordinating cross-functional stakeholders and

external agencies when needed. Manage social media advertising

campaigns in coordination with paid media specialists : audience

targeting, budget pacing, creative testing, and performance

optimization. Monitor and analyze channel performance and campaign

ROI using native analytics and third-party tools; produce regular

reports with actionable recommendations to improve engagement,

reach, and conversion. Maintain and enforce brand voice, content

standards, and platform best practices; ensure all content meets

legal / compliance requirements (image releases, music rights,

disclosure). Stay current on social trends, platform updates, and

competitor activity; recommend new formats, partnerships,

influencer strategies, and content experiments to drive growth.

Build and manage a content calendar, asset libraries, and post

templates to ensure efficient production and consistent execution

across multiple hotel and hospitality brands. Coordinate influencer

and creator partnerships : outreach, briefing, content review,

contract requirements, and measurement of campaign outcomes. Mentor

junior social specialists or interns, share best practices, and

contribute to team training to raise overall capability and

creativity. Qualifications Bachelor’s degree in Marketing,

Communications, Hospitality, or related field, or equivalent

professional experience. Minimum 3–5 years of hands-on social media

experience, ideally in marketing or hospitality sectors managing

brand and community initiatives. Proven track record creating

social-first content and managing campaigns that drive engagement

and commercial results. Strong knowledge of platform best

practices, content formats, publishing tools (e.g., Sprout,

Hootsuite, Later), and social analytics (native and third-party).

Experience with basic content production : briefing

photographers / videographers, editing short-form video, and applying

captions / subtitles. Familiarity with paid social advertising,

audience segmentation, A / B testing, and performance optimization.

Excellent written and verbal communication skills with a flair for

brand storytelling and copy tailored to diverse audiences. Strong

organizational skills and ability to manage multiple brands,

calendars, and stakeholder expectations in a fast-paced

environment. Analytical mindset with experience translating metrics

into strategic recommendations and clear reporting for

stakeholders. Experience working with influencers, creators, or

agencies and managing partnership deliverables and contracts.

Willingness to travel occasionally for on-site shoots, property

visits, and events as required. Why Join Asiacruit Hybrid work

setup offering flexibility and work-life balance. Work with a

diverse, talented team in a collaborative environment supporting

hospitality clients across the region. Opportunities for

professional growth, mentorship, and exposure to high-impact brand

campaigns. Competitive compensation package with performance-based

incentives. A culture that values creativity, innovation, and

continuous learning. Ready to make an impact? Apply now at

https : / / asiacruit.com or send your resume and portfolio to

careers@asiacruit.com with the subject line “Social Media Manager –

Your Name]”.